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November 27, 2022 In a complex world, where information circulates continuously, how to set the conditions for the success of a digital business strategy and its readable declension in the form of digital communication? Especially for SMEs which often do not have all the resources and skills in-house, having to deal with external service providers. …

what are the key steps? Read More »

It is a short-term marketing that is taking shape for 2023 in a context of crisis. This is presented by Thomas Husson, consultant for the analyst firm Forrester Research. It anticipates key marketing trends in 2023 in the face of the looming recession. He spoke at the event organized by Alliance Digitale on 1is December. …

CMOs Under Pressure in 2023: Forrester Research Predictions Read More »

5 tips for creating an effective online form 1. Limit the number of fields on your form It is recommended to bet on a short form format. Indeed, a survey of more than twenty questions or more than 10 minutes will quickly discourage users. Carefully select the information you really have less of, taking into …

Create an online form: tips and tools Read More »

First job – The data scientist uses databases to improve the profitability of a company. Making the data speak: this is the job of the data scientist. A central, strategic and therefore highly sought-after profession. Data is a company’s gold mine. They are as sensitive as they are crucial. It is still necessary to know …

Digital marketing professions: what is a data scientist? Read More »

On April 4, 5 and 6, 2023, the first edition of Shop! The Show, the benchmark event for retail and shopper marketing professionals: from POS to layout, via shopper activations, retail media or even the metaverse, a look back at a rich program, mixing inspirational subjects and practical cases. The former …

Discover the Shop Conferences program! The 2023 Show – Dedicated hub Read More »

To be visible, you have to choose the right Marketing levers to deploy, but to convert, you have to find the right words! This is where the Content Marketing strategy comes in. But then how to adapt your message to convince your target? …

Content at the center of your Digital Marketing strategy Read More »

In the midst of the controversy over “influencers” and while the government has opened a public consultation to regulate the influence sector, agencies and content creators announced on January 18 the creation of the Union des professions de l’influence et content creators (Umicc). Who would have thought that the war waged since May 2022 by …

The influence sector is structured in a professional federation: Umicc – Influence strategy > Influences Read More »