In order to increase their popularity and get more customers, companies specializing in the field of cryptocurrencies rely heavily on advertisements, especially those made with stars of the sports world. The Crypto.com company also complied with this standard during the Super Bowl last Sunday.
Little known a year ago, Crypto.com is now one of the most prominent companies when it comes to cryptocurrencies. To achieve this, it relied not only on its experience, but also on strategic partnerships. It has entered into collaborations with major brands like Budweiser, GM (GM.N) and Pringles, as well as rival cryptocurrency platforms, in a bid to significantly increase its user base.
Like other cryptocurrency exchanges, Crypto.com prepared an ad that it ran during the Super Bowl. Recall in the process that Coinbase also broadcast an advertisement which enabled it to attract a large flow of visitors to its website to the point where its servers remained unavailable for a while.
Back to Crypto.com. This company is not its first experience in advertising for cryptocurrencies. Last year, she launched a $100 million campaign in 20 countries in collaboration with actor Matt Damon. In addition, it had entered into partnerships with clubs: Philadelphia 76ers, the Ultimate Fighting Championship, etc.
The market is growing
With only 6 years of existence under its belt, Crypto.com has quickly become one of the favorite companies of cryptocurrency investors. And for good reason, she has always adopted a aggressive and remarkable marketing campaign strategy. Some see it as a sign that the booming cryptocurrency market is a bubble about to burst.
“There’s a tremendous amount of money flowing through the system right now, and as a result everyone is out there looking for ways to make it work,” said Adam Shapiro, a partner at investment firm Klaros Group. It must be said that the market for digital assets has been particularly juicy in recent years. For example, in 2021, the value of all cryptocurrencies has catapulted to go up to over $3 trillion.
For Crypto.com, now is the time to take advantage of market growth. For this, she recently entered into collaboration with basketball superstar Lebron James, of the Los Angeles Lakers, who will play their home games at the Crypto.com Arena. In his Super Bowl commercial on Sunday, James is seen saying to a younger version of himself: “If you want to go down in history, you have to make your own decisions.”
Crypto.com is a Singaporean company specializing in the cryptocurrency industry. She wants to offer her clients quality services and attract the attention of as many people as possible. To this end, it connects partnerships and participates in major events.
Source: Reuters
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