L’e-mailing is a business strategy that consists of a company sending automated emails to a list of contacts, usually potential customers. This marketing tool allows companies to inform and get people interested in the products or services they offer to adhere to their offers. In terms of digital marketinge-mailing is one of the most used tools in business. Find out why here.
E-mailing increases your visibility
The use of a email strategy allows a company to increase its visibility with its customers and its targets. Concretely, this technique of sending e-mails is particularly effective for spreading the name of your company and promoting its products and services. Depending on the target to be reached as part of its e-mailing strategy, the company must take care to send the appropriate letters and ensure that the messages sent are of good quality. In this way, the company has the assurance of arousing the enthusiasm of customers and prospects.
The implementation of an e-mailing strategy requires the use of a e-mail sending service like Mailjet. However, this service is not perfect, it is not uncommon to see some companies use a Mailjet alternative to send emails to their customers and prospects. Regardless of the solution used, the company wishing to implement an e-mailing strategy must ensure thatsend the appropriate e-mails to the persons concerned. If it’s potential customers, you need to send conversion emails. If, on the other hand, they are customers to be retained, it is better to send loyalty e-mails.
The different types of e-mailing: conversion email and loyalty e-mail
E-mailing is actually a marketing tool that comes in two forms: conversion e-mail and loyalty e-mail.
The conversion enamel
L’conversion email is a type of email that is sent to people who are not customers of a business. Thanks to this type of e-mail, you will be able to introduce your company to new people. Highly incentive, conversion emails are used to present a promotional offer or to launch a new product or service.
As for theloyalty emailit is an email that is sent to people who are already part of a company’s customer base. Loyalty emails are intended to rekindle customer interest in company products or services. The loyalty e-mail has many models, the most common of which are the newsletter (newsletter) and promotional mail.
E-mailing is an inexpensive and simple solution to set up
Compared to other means of digital communication, e-mailing is a inexpensive broadcast tool. Indeed, with this marketing tool, you can communicate very widely, and this, at a very affordable price. You just have to choose a good tool for sending e-mailing and you’re done. Depending on your needs, you will be offered several pricing levels. Each pricing tier entitles effective features for customer acquisition and retention.
Another advantage linked to e-mailing relates to the ease of implementation and simplicity of use of this solution. Concretely, you do not need to have technical skills before creating captivating newsletters and e-mailings that attract the attention of recipients. In general, the solutions for sending e-mailings provide you with very beautiful ready-to-use templates. Just choose the one you like and integrate your text and images.
Tracking performance is easier with email
Finally, them email campaign performance is easier to track and analyze. In other words, you don’t have to wait weeks to see statistics for a campaign. With your software for sending e-mailing, you will obtain the indicators in a very short time and will be able to determine whether your campaign is successful or not.