the major growth hacking tool

the major growth hacking tool

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Are you looking for an effective solution to quickly increase your sales? The 5 steps of AARRR will help you achieve this goal. Zoom on this growth hacking framework.

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What is AARRR?

AARRR stands for 5 metrics: Acquisition, Activation, Retention, Revenue and Referral. This strategy brings together several digital marketing techniques used to boost the growth of a company. The AARRR also aims to ensure the long-term development of your ROI.

According to growth hackers, this framework is not just a marketing strategy. These professionals qualify the AARRR as a true state of mind. Several solutions contribute to the success of this strategy, including the use of automation software.

The lead generation and automation tool Kaspr is extremely effective in quickly acquiring quality contacts. It also helps you build custom scenarios to attract a large number of targets before turning them into customers. This tool facilitates lead generation processes as it is able to automatically send invitations and welcome messages on LinkedIn.

The AARRR is based on the following three principles:

I. Creativity: the basis of any growth hacking strategy

To succeed in a growth hacking strategy, you must have a fresh look at all the related news.

with your industry. Create relevant content to increase click-through rate. Make sure your site is user-friendly to increase your chances of converting leads into buyers.

II. Analysis and experimentation: two pillars to focus on for a successful marketing strategy

The success of a sales prospecting campaign depends on the implementation of several marketing strategies. Analyze your actions in order to select those that are the most effective.

Your main mission is to find a solution that meets the expectations of your customers. This is why you must constantly experiment with each new strategy to succeed in proposing novelties in relation to the needs of your targets.

III. Optimizing your content: a crucial step to boost your ROI

This digital marketing strategy helps improve the visibility of your website in order to generate qualified leads. The techniques of SEO natural are effective solutions to make your publications appear on the first page of Google. The more your site is visible, the more prospects you attract.

What are the 5 stages of AARRR?

The main goal of the AARRR framework is to help your business convert leads into customers and retain them. The following five metrics determine its structure:

I. Acquisition of new qualified leads

The objective of this first stage of the AARRR is to acquire a large number of qualified leads. It also aims to optimize the conversion rate of your prospects into customers. To better choose distribution channels adapted to your services, you must take into consideration:

1 . the volume of users (which channel brings the most traffic?);

2 . the cost of lead acquisition by channel (what are the fees for lead tools?);

3 . the conversion and bounce rate (which channel manages to convert the most prospects?).

The choice of commercial prospecting channels allows you to adapt your content according to the expectations of your targets. Choose those that are more suitable for launching your offers and services.

II. Activation to measure target engagement rate

This second step of the AARRR consists of implementing strategies to convert a maximum of leads into customers. The ideal is to favor retargeting actions in order to target all Internet users who have visited your website.

Using the A/B testing method makes it possible to determine the degree of maturity of your prospects in order to improve their engagement rate. You can measure the latter based on the number of pages visited by a lead as well as the time he spends on your site.

III. Customer retention

The objective of this phase is to retain your customers. Your posts are meant to grab their attention. Offer them promotional offers and invite them to attend special events. The growth hacking experts

also recommend sending personalized emails to present your company’s new services and offers.

IV. Reference by your customers

The reference or recommendation contributes to the rapid increase of your ROI. AARRR relies on the satisfaction of your customers. When they trust your business, they can bring you other new buyers. Do not hesitate to encourage your customers to recommend your offers to their contacts.

V. Your business income

The objective of any commercial prospecting campaign is to acquire a large number of customers in order to increase the turnover of a company. To generate income quickly:

1 . offer promotions;

2 . rework your offers;

3 . encourage your customers to opt for a higher range.

Your mission is to put in place effective strategies to improve the conversion rate of your prospects into customers.

In summary

AARRR contributes to the rapid growth of your business. You can start with any step in this framework depending on your goals. Also use an automation tool like Kaspr to reinforce your strategies to quickly increase the ROI of your business.

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