The IAB France and the Mobile Marketing Association give birth to Alliance Digitale

The IAB France and the Mobile Marketing Association give birth to Alliance Digitale


Convened in an extraordinary general meeting this Wednesday, June 29, the members of the IAB France and the Mobile Marketing Association approved the project of bringing together the two associations in order to give birth to a new common entity, Alliance Digitale which brings together all the digital marketing players.

Alliance Digitale is now the main association of digital marketing players in France. It brings together the vast majority of players in the sector (brands, agencies, consulting companies, CRM solutions, mobile telephone operators, management, media, martech and adtech players, etc.), i.e. nearly 250 different companies representing approximately 10,000 full-time jobs.


The new association aims to continue to bring the IAB France and La Mobile Marketing Association brands to life within a common organization but also to integrate other structures soon. By pooling the means and resources of the two associations, Alliance Digitale aims to better promote the sector and all the professions present in the value chain, to ensure the development and growth of the industry as well as to contribute to the structuring and harmonization of the market.

Alliance Digitale also intends to become an essential stakeholder in the digital ecosystem and contribute to providing answers to the major challenges we face: innovation, environment, digital sovereignty, competition and data protection, employment and training or even inclusion and diversity.

The new association will thus make it possible to respond to a persistent demand from players in the sector to be represented by a single and unique entity, with more resources and a more assertive identity in the French interprofessional landscape. It will also be able to help all members benefit from the pooling of know-how and skills present within the two associations but also their international networks.

True to their commitments, the IAB France and the Mobile Marketing Association aim to continue the work undertaken within Alliance Digitale in order to unite industry players, stimulate and accelerate business research and development; to provide market players with a place to meet, discuss and reflect on the future of digital marketing; and finally to raise the awareness of the media and public actors by being the main spokesperson for companies in the sector.

The offices of the two associations, namely Nicolas Rieul (President of IAB France and the Mobile Marketing Association), Véronique Pican (Vice-President of IAB France), Benoit Oberlé (Treasurer of IAB France), Julie London (Vice-President of the LMMA) and Vadim Wichmann (Treasurer of the LMMA), will ensure the direction of Alliance Digitale until the organization of an election of a new Board of Directors by the end of the year 2022.

Members of the IAB France Board of Directors:

• Nicolas Rieul – Criteo
• Véronique Pican – Smart AdServer
• Benoit Oberlé – Sirdata
• Laurence Bonicalzi – The World
• Mathieu Jondet-Eulerian
• Sophie Cassam – The Parisian
• Christophe Collet – Ask local
• Roger Coste – Gross
• Augustin Decré – Index Exchange
• Philippe Framezelle – Adverline
• Denis Gaucher-Kantar
• Paul Cahierre – Mediakeys
• Isabelle Lechanteur -Google
• Gautier Balensi – Deezer
• Paola Prévot – Quantcast
• Mykim Chikli – Weborama
• Fabien Scolan-Leboncoin
• Andrew McCabe – Ogury
• Luc Vignon – 366
• Fiona Allen – Chain Factory

Members of the Board of Directors of The Mobile Marketing Association:

• Arnaud Cabanis – TikTok
• Benoît Corbin – Atsuke
• Brice Vinocour – Homa Garnes
• Chloe Giard – ldinvest Partners
• Christophe Le Courtois – Mediapost
• Emilie Rouganne – iProspect, Dentsu Group
• Fabien Andraud – smsmode
• Fabien Scolan – leboncoin
• FichetJudith – BNP Paribas
• Johan Guilloux – CB Bank Cards • Julie London –
• Magali Soulier – Google
• Marc Montaldier – Management Academy
• Martin Clamart – Azerion
• Nestlé France – Nestlé France
• Nicolas Rieul – Criteo
• Quentin Briard – Club Med
• Renaud Menerat – USERADGENTS
• Thibault Leguillon – Teads
• Vadim Wichmann – WITH Geneva

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