The commercial performance of a company is considered to be its ability to provide a product or service that meets the needs of its target group. Moreover, with the development of digital in recent years, digital marketing is at the heart of the commercial performance of all companies.
Helps make business more profitable
According to a McKinsey study, “By digitizing information-intensive processes, costs can be reduced by up to 90% and turnaround times improved by orders of magnitude.” This means investing in digital business tools like Twilead has the potential to help reduce costs significantly. Processes can be shortened and made more efficient without sacrificing quality (in many cases quality is even improved and standardized), while reducing the expense of carrying them out. There is also less waste, and various operations can also be performed and completed much faster.
For example, artificial intelligence is now helping insurance assessment by automating it, resulting in lower costs for the provider and savings that can also be passed on to consumers, making it a win-win scenario. . This kind of impact of digital business tools highlights the importance of technology in business. The smaller the investment, the less chance the business has of surviving, especially in the long term. In a highly competitive market, the bigger the results, the better.
Helps improve productivity
Good productivity is one of the key factors for the success of a business. Furthermore, digital business tools (like LeadIn) have a big impact in this regard. You can also generate leads with LeadIn. Having the right tools means that operations run more smoothly, which also has the effect of making employees more motivated since they are likely to encounter fewer problems.
Analytics tools can also help you identify strengths and weaknesses in your operations and business, allowing you to make improvements and changes where and when they are needed. This kind of precision in fine-tuning operations was previously unheard of, but today, such data and analytics are helping to improve the productivity of various operations in different business sectors around the world.
Helps increase visibility, recall and awareness
In today’s social media-dominated world, even the smallest businesses have found great success with the adoption of the right marketing tools. With these tools, they are able to make themselves better known to potential customers for a fraction of the cost associated with traditional advertising and marketing. They are also better able to engage and connect with customers, which allows them to respond to issues faster and get more data on what new customers want. Technology has actually done a lot to level the playing field, with all kinds of businesses using the latest tools to market themselves and showcase what they have to offer.
Technology is even enabling once exclusively local businesses to go global, giving them a voice beyond their borders. Previously smaller companies suddenly find themselves growing exponentially due to their global exposure and the resulting global demand. The impact of this footprint expansion on the bottom line is quite obvious.
Improved financial results
When it comes to financial results, digital business tools also have a big impact. A constant and steady investment in technology means the implementation of new initiatives, initiatives that will drive growth and constant business development. Operations will become increasingly efficient as processes will be more streamlined and redundant and unnecessary processes can be identified and eliminated. A simple example is that of a paperless workplace. Digital business tools allow a business to do everything paperless, making related processes more efficient and eliminating some expenses.
Improves customer satisfaction
Besides the benefits of engagement through social media and the various communication channels offered by today’s technology, technology impacts customer satisfaction in many other ways. First, businesses have the ability to collect more customer data, allowing them to develop strategies and initiatives that resonate with current customers. More efficient operations also translate into simpler and more intuitive services for customers (such as in banking and other apps), encouraging them to use them more frequently. As more and more people use mobile technology in their daily lives, companies that adopt more mobile-friendly initiatives and improvements typically see a big improvement in customer satisfaction. The simple addition of mobile payment technology has improved sales figures, due to the convenience it offers customers – and customers themselves are happy to use this feature.