Facebook Ads is today, like SEA (Search Engine Advertising), a acquisition leverage preferred traffic by many companies.
For many companies and businesses, digital today represents an important part of their activity. The digitization of companies has been taking place for several years, competition is now fierce on the levers of acquisition.
Have a digital strategy well built is essential in order to stand out from the many competitors. Together we will see today the different reasons to use Facebook Ads as an acquisition channel.
1. Greater audience diversity
In addition to benefiting from a very large audience, on Facebook Ads you will enjoy a diversity of targeting and increased audiences. Facebook remains the most widely used social network in the world, with more than 2 billion users, as this Statista study.
You thus have access to targeting criteria basics such as location, demographics (age, sex), language or the connections used. You can also be more precise and use advanced targeting such as education, income, position held, interests or behavioral data (browser, device). Note that you can also use custom targeting.
Another of the big strong points of Facebook Ads is to be able to make lookalike audiencesor look alike. This type of audience allows you to reach new users based on similarities with your existing customers. This type of hearing is particularly effective.
To deploy them you must first have create a custom audience which will serve as your “source audience”. Your Lookalike Audience should be based on and close to this previously created audience.
2. Increased Algorithmic Power
In place for several years, the facebook algorithm Ads remains one of the most powerful and precise. Once your targeting options have been defined in line with your target, all you have to do is trust the algorithm. The relevance of the targeting of Facebook management remains today one of its main strengths.
If you lack the human or time resources to manage this internal acquisition lever, be aware that there are specialized Facebook Ads agencies.
Spark accompanies you, for example, in the development of your strategy on this acquisition channel, as well as in the proper deployment of this tailor-made strategy. Outsource its acquisition of Facebook ads by an agency makes it possible to develop its digital maturity thanks to the support of experts.
3. A wide variety of investments
The diversity of the investments of the Facebook Ads management is another of its strengths. You have the choice to multiply the possibilities of placement and meeting point with your targets: in Feed, in story, on Instagram or Facebook, the options are numerous.
This diversity of placement allows you to test your different advertisements. You can thus perform A/B testing in real time.
4. A high volume of impressions
As announced in the introduction, Facebook remains the most used social network. Instagram having passed into the fold of Facebook, the breadth of audience and the volume of impressions available to you remain the most interesting.
5. An attractive cost
Last but not least, Facebook Ads remains a traffic acquisition channel cheap. Although the targets and strategies are not the same, the cost of acquisition (CPA) on the platform is cheaper than on LinkedIn.
However, this CPA remains more expensive than on some other Social Ads platforms, such as Snapchat for example.
Conclusion
Facebook Ads therefore represents many significant advantages for companies. This platform allows you to meet your different marketing objectives ; whether you want to generate contacts, sales or even develop your notoriety.
The great relevance of the targeting of its algorithm, the diversity and breadth of its audiences are its main strengths. However, using this acquisition channel requires real skills, both operationally and strategically. Being accompanied by a specialized agency is a beneficial solution for many companies. The agency acting as an outsourced digital marketing service.
We advise you to aim for a higher digital maturity. Your digital strategy should not be based on a single acquisition lever, be sure to diversify your strategy. Indeed, you are never safe that one of your levers no longer brings in traffic for one reason or another. A strategy based on different levers therefore makes it possible to avoid this type of problem.
the natural referencing (SEO) and the paid referencing are interesting levers to deploy in the diversification of your traffic acquisition. SEO is particularly interesting for gradually moving away from paid acquisition channels.
We have previously cited LinkedIn Ads and Snapchat Ads as other Socials Ads channels that may be used. Be aware that there are others like Pinterest Ads, Twitter Ads, TikTok Ads or even more recently Twitch Ads.
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