Sony PlayStation wants to become "the Nike" of PC gaming, explained

Sony PlayStation wants to become “the Nike” of PC gaming, explained

Game News Sony PlayStation wants to become “the Nike” of PC gaming, explained

After many years of betting only on the success of its home consoles to become essential, Sony PlayStation is gradually turning to the PC, with a drastic increase in the number of games that have or will be published on this medium. And as much to say that both in terms of games and hardware, the ambitions are high.

Last month, Sony Electronics announced a whole range of equipment for PC gaming. Named InZonethe brand is targeting the hardcore gamer market, with monitors and various headsetswhich will probably be accompanied by other equipment in the months and years to come.

InZone: Sony’s other breakthrough in the world of PC and esports

The PC is targeted as a priority, but all the items sold are also compatible with PS5for the sake of consistency with the PlayStation brand, which obviously belongs to Sony. With the release of PlayStation Studios games on PC, which should represent with the mobile half of releases by 2025and the launch of the InZone brand, Sony clearly announces its intention to settle permanently on PC, and to extend its different brands to other media.

Image management and communication being key elements in this perspective, Sony immediately partnered with Riot Games for InZones equipment to be used during the Valorant Champions Tour. Monitors and headsets have also been used during EVOwho now owned by Sony.

Mizuno and Nike and as models

Still within the framework of the communication campaign, Kazuo Kii, Executive Vice President, spoke with Nikkei to officially unveil Sony’s intentions. For him, the fact that Sony has long been involved in audio and display manufacturing gives a substantial advantage in this market, where the hardware is usually designed by PC manufacturers.

There is no dominant leader among the existing manufacturers yet. For now, the situation looks more like a “war” landscape. This represents an opportunity for us. Sony is unique in that we come from the television manufacturing industry. We are proud of our imaging technology. We look forward to showing our customers our immersive experience and realism.

For Kazuo Kii, it is therefore a ideal configuration to impose PlayStation and InZone brands on PC. However, he reminds us that the primary target audience is not the PlayStation community, but hardcore PC gamers. He even dares to go further by indicating that the idea that brand managers have in mind is to go the way of Mizuno and Nikebut in sports.

(On) targets hardcore PC gamers, not PlayStation users. We’ll start at the top and learn what top esports players want. The vision we have in mind is that of Mizuno and Nike, providing footwear for athletes. You can win cash prizes in eSports. If a monitor’s response time lags slightly, you lose. Sony products will not let those engaged in these grueling battles down.


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