“Our forum will explore all the possibilities of digital marketing”

“Our forum will explore all the possibilities of digital marketing”

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Deputy Managing Director of Alliance Digitale, Catherine Caillaud presents the association’s future Forum, the theme of which this year will be “TOMORROW: Activating the new possibilities of digital marketing”

The article Catherine Caillaud, Alliance Digitale: “Our forum will explore all the possibilities of digital marketing” appeared first on MMAF.

A new forum?

CC – After a first collaboration in 2021, this Forum is indeed the first of Alliance Digitale, the association born from the merger of IAB France and La Mobile Marketing Association, and whose ambition is to bring together all the actors advertising and digital marketing.

We are broadening the range of possibilities between what the Mobile Marketing Association dealt with, very mobile-oriented, and what the IAB France dealt with, around digital advertising. The ambition is now to embrace the entire spectrum of digital marketing.

What will be the theme of the Forum?

CC – This year the theme is about tomorrow and exploring all the possibilities of digital marketing. As the name suggests, it’s a forward-looking forum that wants to offer brands the keys to getting the most out of what digital marketing has to offer, in a whole host of diverse and varied facets.

Through our discussions with brands, advertisers and also digital marketing service providers, we realized that their concerns went beyond business, including many questions about the climate and the environment. Many organizations put in place sustainability managers who work hand-in-hand with digital managers.

Beyond the environment, we also note the difficulties of the sector in terms of employability and we want to shed light on these subjects related to recruitment. Finally, we will share the latest actions of the association in terms of public affairs, a subject that remains very present and that we wish to be able to share.

Who will be the speakers?

CC – We already have dozens of renowned speakers on the forum site (https://www.alliancedigitaleforum.fr/), with business owners who will talk about their vision of the customer, entrepreneurs and power players public, which will give a great variety to the contents of this Forum during this day of December 1st.

A day to learn and network?

CC – A day that will be full with effectively information, conferences, keynotes, round tables, interviews, workshops. A very varied program on the different themes that I mentioned, but also times conducive to networking with areas favorable to these exchanges.

We look forward to seeing you on December 1 at 28 avenue Gorges V in Paris, with a day to learn, network and explore all the possibilities of digital marketing.

The article Catherine Caillaud, Alliance Digitale: “Our forum will explore all the possibilities of digital marketing” appeared first on MMAF.

Source: https://www.mobilemarketing.fr/catherine-caillaud-…

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