Mario Strikers, Duke Nukem... 10 video game commercials that would be censored today

Mario Strikers, Duke Nukem… 10 video game commercials that would be censored today

Advertisements

Game News Mario Strikers, Duke Nukem… 10 video game commercials that would be censored today

If today video game advertisements are becoming increasingly rare, preferring Twitch and Youtube channels to TV spots and magazine pages, they were legion until a short time ago. And the least we can say is that it was a completely different era… Here are 10 advertisements that could never see the light of day today.

3000AD Battlecruiser

You probably already have a small idea of ​​the kind of pubs that could be found at the time. So we get to the heart of the matter with an advertisement that highlights the female body in a rather suggestive way. As you can imagine, they are particularly numerous (Game Boy, BMX XXX, Davis Cup World Tour…) and not to repeat too much, we have only chosen one: that of Battlecruiser 3000 Ad. Released in 1998, Take Two/GameTek and Derek Smart’s game of course didn’t allow you to cross paths with this young woman who seems very eager to play the game. We just wonder why she needs to be almost naked to show us.

Advertisements

Burnout 3: Dismantling

We change register but not necessarily for the better. We are at the beginning of the 2000s and obviously the publishers have decided to abandon naked bodies for shock advertising campaigns. For his racing game Burnout 3: Takedown, Electronic Arts has therefore seen fit to focus one of its advertising pages on… road accidents. This is no joke and today it is difficult to see where the publisher wanted to take us with such publicity. Still, it is rather in bad taste and it is hard to imagine it possible today. Especially since even the prevention spots that can be seen on television today are less direct than this supposed page sell Burnout 3: Takedown.

Mario Strikers, Duke Nukem... 10 video game commercials that would be censored today

Nerdy

Do you know Cheesy? This game released in 1996 invited you to embody a mouse trying to escape from a castle. It took the form of a platformer aimed at very young teenagers. Suffice to say that with this core target, one can only be taken aback by the advertisement below. The latter indeed compares the game to a venereal disease that you would be delighted to catch. A choice for the less daring, especially since this advertisement was born in full period of awakening and explosion of the cases of HIV (7,710,000 deaths linked to AIDS from 1990 to 1999). We still have the right today to rather dubious commercials on the subject, but there is still little chance that someone will be able to validate such advertising.

Mario Strikers, Duke Nukem... 10 video game commercials that would be censored today

My crew

Daikatana is one of the games that have gone down in history for the wrong reasons. Announced for Christmas 1997, the game was finally postponed to summer 2000, suffered many changes within the development team, made the latter crunch and cost a small fortune. Suffice to say that even before its release, the general public was already expecting a failure. A few months before the fateful date, the teams therefore decided to go all out with an outrageous promotional campaign in rather bad taste. Based on the reputation of its creator John Romero (Doom, Wolfenstein 3D), it simply invited you to become “it’s a little stench”Charming…

Mario Strikers, Duke Nukem... 10 video game commercials that would be censored today

Land of Donkey Kong

After sexism, we are on another slippery slope with Donkey Kong Land. We are this time in 1995 and it must be said that at this time it is rather rare to see people of color in advertisements. So when, opening your favorite magazine, you suddenly came across this man named Yamiga Kanawi, there was something to be surprised about. Especially when seeing a member of an African tribe proudly holding a Game Boy, it’s hard to understand the logic. And unfortunately, the only link that can be found between the two is that advertising is sinking into racism. Donkey Kong Land makes you indeed play a monkey… In view of all the racist imagery revolving around this animal, the advertisement immediately seems more disturbing.

Mario Strikers, Duke Nukem... 10 video game commercials that would be censored today

Duke Nukem 3D

Sexism is done! Racism too! To complete this unhealthy advertising trilogy, all that’s missing is… homophobia. And it’s Duke Nukem 3D that takes care of it. For once, if there is a license that could not be released as is today, it is Duke Nukem. It must be said that it is hard to imagine a scene like the opening of Duke Nukem Forever possible in our time. And the same goes for some advertisements, like the one shown below which certifies that if you don’t like Duke Nukem 3D you must be homosexual. Given the lack of concrete link between these two statements, one suspects a good dose of well-dated judgment that would be difficult to pass today.

Mario Strikers, Duke Nukem... 10 video game commercials that would be censored today

F1 racing

We will continue our momentum if you want it with a new layer of sexism. This time no naked women, but a particularly clichéd and sexist portrayal of an F1 Racing Championship player’s girlfriend. Apart from the fact that, once again, the ad doesn’t really make sense, showing a woman who kindly does the housework while her companion lives his great career (or plays video games) is no longer really in the spirit of the times. At a time when we are slowly starting to have men in advertisements for household products, it is hard to imagine such a possible representation.

Mario Strikers, Duke Nukem... 10 video game commercials that would be censored today

Nintendo has always controlled its image down to the millimeter… or so we tend to think. But between the commercials inviting you to “turn on” Luigi and the one for Mario Sunshine presenting you with Mario “wetter than ever”, Big N hasn’t always been so skittish. The best example of this is the Mario Strikers license, the football game bringing together our plumber and his friends. For the first time in the Nintendo universe, you can shamelessly smash your enemies or see Toads reduced to slavery. And this irreverent side, we find it of course in the communication around Mario Smash Football and this famous advertisement which invites you to forge a nice pair of balls before launching the game. Suffice to say that it is difficult for Nintendo to validate such advertising today.

Mario Strikers, Duke Nukem... 10 video game commercials that would be censored today

Microsoft Flight Simulator

The case of Microsoft Flight Simulator is a bit special. Advertising is indeed not problematic in itself, but unfortunately has aged badly since a certain event. If you don’t recognize the monument on the screen, the short text that accompanies it should help you understand the problem: “Remember, as you brush past the 42nd floor of the Twin Towers and maneuver a spin recovery over Times Square, safety is a pilot’s primary concern.” In 1982, there were no trouble spots in this ad. But nearly twenty years later, the Twin Towers were marked by a disastrous event: the September 11, 2001 attack. Suffice to say that it is now impossible to imagine such advertising.

Mario Strikers, Duke Nukem... 10 video game commercials that would be censored today

Sega Mega Drive Arcade Power Stick

Sega was, at the time, particularly prolific when it came to crappy advertisements. We now remember the slogan “Sega is stronger than you” and Segata Sanshiro, but we forgot all those that would no longer be possible today. This is the case of that of the Sega Saturn which displays (still) a naked woman’s body, but also that of the Sega Mega Drive Arcade Power Stick. This peripheral of the Megadrive allowed to play with a big stick, which obviously gave some inappropriate ideas to the members of the marketing team. That’s how we ended up with an advertisement aimed at a relatively young audience and claiming “the more you play with it, the harder it gets”. Given the society of the time, one even wonders how this could have happened.

Mario Strikers, Duke Nukem... 10 video game commercials that would be censored today

Nostalgic ? Find more strange ads from the past on the @weirdgameads Twitter account, it’s a gift!


Leave a Comment

Your email address will not be published.