Since its inception in 2010, it has become the ultimate photo sharing platform. More than 1.16 billion monthly users are active on the site. On average, users spend 53 minutes a day on Instagram, which makes this platform the second most visited social network after Facebook. Instagram is therefore a great opportunity to develop the notoriety and activity of your company. Discover several key figures on Instagram to know whatever your objectives of notoriety, loyalty or acquisition…
Instagram age demographics
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Gender demographics on Instagram
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Sources: Hootsuite, WeAreSocial
An interesting source of leads
Instagram is still a viable avenue for users to find new products and services. With 79% of marketers considering Instagram an integral part of their campaigns, it’s no wonder that even in 2022, it’s still a compelling source of leads. This versatile platform already has a wide global reach and 83% of its users turn to it to find new products or services.
The acceleration of Instagram sales
According to a Facebook study in 2019, 65% of respondents visited a brand’s website or app after seeing it on Instagram. 46% of respondents have purchased from a brand online or offline.
After seeing posts with product information on the platform, 87% took a specific action, such as following a brand, visiting their store, or making a purchase.
Influencer Marketing and Instagram
Instagram is the preferred channel for brands engaging in influencer marketing. Indeed, daily users spend about 8 minutes on the app and 500 million use Instagram stories daily. There are also a large number of influencers on the site with a massive amount of followers. With the right Instagram marketing strategy, you can also become an influential brand.
With many influencers making Instagram their go-to platform, the user base is growing steadily. With millions of brands advertising on the network, it’s no surprise that Instagram is quickly becoming the social network for users and digital marketers.
- Instagram has been downloaded 3.8 billion times;
- 95 million photos and videos are shared on Instagram every day;
- 4 million businesses use Instagram Stories ads every month.
Source: Giraffe social networks
4 out of 5 brands use Instagram for influencer marketing
Although Instagram saw a slight decline in usage in 2020, its popularity has increased in 2021. Instagram is the network of choice for influencer marketing campaigns, with 79% of brands (compared to 68% in 2020) considering it as the most important platform for them in 2021.
77% of fashion micro-influencers prefer Instagram
Influencer preference for Instagram is even greater when the influencer works in a highly visual niche like fashion. In comparison, only 31% of entertainment/pop culture micro-influencers prefer Instagram, a less visual niche.
Over the past few years, Instagram has evolved from a place of flexibilization of wealth or achievements to a useful platform for business purposes. Using Instagram in B2B can therefore have a positive and significant impact on your business.