How to choose a marketing automation tool?

How to choose a marketing automation tool?




Using a marketing automation tool is one of the effective solutions to boost your ROI quickly. You identify various software on the market that can contribute to the success of your commercial prospecting. However, how do you recognize which one best suits your business needs? The following few lines will help you find the best marketing automation tool.

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What is a marketing automation tool used for?

A marketing automation tool is capable of creating several scenarios in order to personalize your commercial prospecting messages. Its use offers you the advantage of saving time in all the actions to be carried out to generate leads and acquire new customers. In particular, it helps you to:

– programmer your leadgen campaigns;

– analyze your performance results;

– segment your prospects;

– better manage all of your content.

Some automation tools like Kaspr have multiple features to facilitate the search for qualified leads. They offer considerable time savings as a few clicks are enough to collect a significant number of customer contacts.

Kaspr is one of the leadgen tools capable of automatically sending invitations and welcome messages on LinkedIn. The marketing manager will only have to export qualified contacts to his CRM in order to launch a sales prospecting campaign.

What are the criteria to analyze before choosing a marketing automation tool?

The choice of a marketing automation tool depends on the technical skills of your team. Several parameters come into play when choosing the right software for a company. That’s why digital marketing experts recommend sorting automation tools by:

Skills of your marketing team

Using marketing automation tools often requires

often technical prerequisites that differ from one software to another. In order to succeed in your commercial prospecting campaigns, choose a tool that is easy to handle.

Make sure your team has strong skills to set up software properly. Do not hesitate to follow training courses to take advantage of the many advantages of a tool that you do not master.

Marketing goals for your business

Several marketing action automation platforms offer solutions to increase your ROI quickly. Some are able to send personalized emails and SMS to encourage targets to enter a conversion tunnel.

You can also find varioustools to optimize your commercial prospectionable to process up to 5 campaigns with different possible scenarios.

They help you acquire new leads and convert them into customers quickly.

The size of your business

Marketing automation tools are not designed for all businesses. Some are suitable for the needs of SMEs, while others are more suited to the objectives of large corporations. The ideal is to favor a tool adapted to the size of your company and able to help you manage your database.

How to choose a marketing automation tool?

The choice of a marketing automation tool should be based on the needs of your business. As not all software offers the same functionalities, take the time to study each offer before making any purchase. To find the tool you need, digital marketing professionals recommend:

Define your business goals

A good automation tool meets all of a company’s marketing needs. Determine the essential features of your strategies to improve your sales prospecting campaign. Also define all your needs in order to sort out the software that can help you achieve your marketing objectives. Some tools make it possible to relaunch customers and others promote the conversion of leads into buyers.

Sort marketing automation tools

From the list of your needs, make a first selection of the tools. Compare the features and price of each offer. Carry out research by consulting the sites of software editors in order to check the positioning and the

maturity score for each tool. The objective of this sorting is to select the most suitable marketing automation software for your business.

Test the preselected tools

Before choosing a marketing automation tool, it is a good idea to try it out. Kaspr provides its users with a demo version so that they can check whether the tool really meets their expectations. Choose software that offers a free trial period. Also, there is no point in buying a tool that offers several features that your business will not need.

Key points to remember

The use of marketing automation tools contributes to the success of your commercial prospecting strategies and to the increase of your ROI. To find the best software, determine your goals and consider the technical skills of your team. Do not hesitate to consult the testimonials of digital marketing professionals to help you choose your next marketing automation tool.

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