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GERMINAL and SPAAG will form a major player in digital marketing in France » The economic and political newsletter of PACA

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Coralie Dussart, founder of Spaag, a fast-growing digital marketing firm, and her parent company, the start-up studio Sparkling Partners, have announced the acquisition of Germinal and its training platform L’Antichambre.

This merger allows Spaag to offer global support to companies in the service of their growth: from entrepreneurs and VSEs with L’Antichambre, to large groups or French ETIs thanks to its growth hacking firm.

Launched in 2017, Spaag is known for its support in digital marketing and its positioning as an outsourced marketing team. Recently, the firm has embarked on training by offering companies to train their teams and deepen the workings of digital marketing. Several growth hacking training courses will be launched in 2022.

It is therefore natural that the merger was made with Germinal, created by Grégoire Gambatto, Paco Villetard and Benjamin Gabay in 2018, recognized for its expertise and its online incubator: l’Antichambre. Coralie Dussart, CEO of Spaag and member of the board of Germinal speaks: “We are delighted to integrate Germinal, which has stood out in recent years for its expertise in growth hacking and its effective methodology. With the addition of their flagship product l’Antichambre we can now offer a complete expertise in digital marketing and become a growth leader in France and Europe. »

Claire Jenvrin, new CEO of Germinal, completes “We are delighted with this merger with Spaag, which will make it possible, thanks to our complementary value propositions, to meet all needs in terms of growth. When a company wants to grow, regardless of its size and maturity, it can call on us. With Spaag, we are guided by the same values ​​and the same ambitions, this collaboration looks very promising. »

Performance, expertise, support and transmission: values ​​that have always driven the two players and which will remain at the heart of this future leader in the sector, in order to pursue their mission for the growth of B2C and B2B companies, whatever their stage of development. .

About Spaag

Spaag is a digital marketing firm based in Lille and Paris and founded in 2017 by Coralie Dussart, integrated into the startup studio Sparkling Partners. Spaag, thanks to a team of entrepreneurs and experts, helps large groups, start-ups and SMEs to achieve their growth objectives through digital marketing levers, in particular growth hacking.

About Germinal

Germinal is an online incubator founded by Grégoire Gambatto, Paco Villetard and Benjamin Gabay in 2018. To support entrepreneurs from their first steps to accelerating their growth, Germinal has developed its own training platform and leads a community of several hundred of entrepreneurs.

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