On April 4, 5 and 6, 2023, the first edition of Shop! The Show, the benchmark event for retail and shopper marketing professionals: from POS to layout, via shopper activations, retail media or even the metaverse, a look back at a rich program, mixing inspirational subjects and practical cases.
The former Marketing Point of Sale show is undergoing a transformation, as is its organiser, POPAI France, a member of the Shop! international network, which has become Shop! France in order to better represent the entire retail and shopper marketing sector. A transformation that will logically be at the heart of the Shop! The Salon, the first edition of which will take place on April 4, 5 and 6, 2023 at Paris Porte de Versailles. “While the historic themes of POPAI such as POS, merchandising, store design or even the customer journey at the point of sale, remain at the heart of the subjects discussed at the show, the latter is thus opening up to new issues: l activation, the use of data, retail media, brand experiences, which are becoming more and more immersive, NFT, Web3… All while of course highlighting the challenges of retail transformation, such as the transition ecological, inclusion or defense of purchasing power”, explains Delphine Beer-Gabel, the show’s editorial director, whose task has been to set up conferences to open the minds of all professionals confronted every day with these major retail challenges. To do this, it has gathered around it a Programming Committee of experts working for large retail chains or real estate companies, but also managers of national luxury or mass consumption brands, specialists in omnichannel transformation, in agency or for consulting firms. The result is a program which, for this first edition, is also intended to be eclectic, combining inspiring speeches on forward-looking subjects by both ecosystem personalities and young startups, and practical testimonials from researchers, d analysts or retail professionals.
Olivier Saguez, founding president of the design agency Saguez & Partners, will thus inaugurate the cycle of conferences of the show in his capacity as a key witness, recalling the importance for physical retail to reinvent itself if it wants to continue to attract, and especially for sale in the face of new digital channels. “The physical store is not ready to disappear… We will only go less, but better!”, he explained in a previous column, while reaffirming the importance of design in the creation of strong experiences, but also the role trade in the daily life of the territories. A subject that will also be discussed during the opening half-day of the show, in the same way as the major trends that are “the environmental transition for a more responsible retail, which must be successfully reconciled with the challenges of growth and defense of purchasing power that we currently know. Without forgetting the way to engage new generations, whether through Live Shopping, and social networks, offers more suited to their expectations, to the way they want to pay”, explains Delphine Beer -Gabel, evoking the speeches of personalities such as Alexandre Rubin, CEO of Yves Rocher France and Benelux, Fabrice Bonnifet, CSR Director of the Bouygues group, author of the Contributive Company, or the expert Alexis de Prévoisin and his daughter Dune de Prévoisin, co-authors of a book deciphering the new consumer habits of “Gen Z”. Mention should also be made of reports on studies on inflation, responsible consumption and purchasing power, through deciphering the results of a Barometer by the Cetelem Observatory in Europe and a study by the Observatory of Classes Moyennes produced in France for 15 years by the FreeThinking research firm.
The other two days of conferences will be used to address more practical subjects such as the implementation of bulk, through the testimony of Olivier Onraita, founder of the Day by Day brand, Célia Renaisson, founder of the Bulk, or second-hand offers, with feedback from Martin Aunos, Director of Second Life at Fnac Darty, or Hélène de Saugère, Digital, Customer Marketing and Communication Director at Petit Bateau. The new place of the QR code in the shopper journey with Daniel Bô from QualiQuanti and Grégory Cossard, retail concept & identity director at Carrefour. “The place of women within the governing bodies of companies will also be discussed, while the subject will grow as the Rixain law comes into force”, indicates Delphine Beer-Gabel, who invited three women leaders to speak on the issue during a round table that will be co-hosted with Delphine Rémy-Boutang, founder of Digital Women’s Day: Amélie Poisson, Deputy Managing Director of La Redoute, Karen Vernet, Managing Director of the Printemps offer, and Stéphanie Zolesio, General Manager of Casino Immobilier. Testimonials from Retail experts in Europe and the United States are also scheduled for April 6, with Richard Lems, format & design director of Rituals, and Malinda Sanna, CEO of the American insights firm LookLook.app specialized in in luxury, with explorations of the Luxuryverse™, a panel of women, representative of generations Z, X, and Millennials, buyers of luxury brands and products, the most qualified in the world.
Subjects such as Shop-in-Shop, Social Commerce, Retail Media, Web3, Luxury or Quick Commerce will also be the subject of dedicated conferences, with presentations by representatives of Guerlain, BNP Paribas Personal Finance, Carrefour Links, McDonald’s or again La Grande Récré, while significant exposure will be given to startups and partners of Shop! France as part of a dedicated morning on April 6.
Check out the official Shop program! The 2023 Show on the event site!
The program will evolve until its final version on February 17, 2023.
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