Digital Marketing for SMBs in 2022

Digital Marketing for SMBs in 2022


There are many small entrepreneurs who have understood the importance of digital tools and have chosen to rely not only on traditional marketing but also on digital marketing.

The web offers the possibility of interfacing with a very large market and reaching new potential customers.

In this article we will see together why Digital Marketing is important for your business, what are its advantages, the main channels and some tips to put in place in 2022 to succeed.

Digital channels and useful tips to implement in 2021

As you know, if your business doesn’t have a website, your presence in your market is practically non-existent.

Many theorize that the website is no longer an essential tool for companies and especially SMEs, nothing could be more false. Websites are the material of which the WEB is composed, they are the “house”, the “showcase”, its “business”, Online.

Your Balance Point is not bound by the rules of other brands and marketplaces offered to you online. Our advice, therefore, is never to underestimate the importance that the website can have for your digital marketing activities.

However, the site must be responsive or optimized for mobile devices and must be well structured and therefore contain all the necessary information about the company and the products or services.

In 2021, having a website on the front page of major search engines has become almost essential to be found by customers. It is precisely for this reason that it is necessary to work on SEO or search engine optimization.

Many companies invest in SEO to beat the competition, which is not to be underestimated today.

social media

Social media is the channel most used by SMEs. Almost everyone is connected every day on social networks, which leads companies to intercept customers in the most frequented digital places.

Social Media Marketing can only be part of your digital strategy in 2021. But be careful, it is not enough to be on the most popular social network, you have to understand your target which platform uses the most and according to this define a strategy and invest in advertising.


Email is a channel used by businesses and although many still think it is a dying channel, in reality it is not, it is still a very useful tool for businesses.

Among all the digital marketing activities for SMBs, email marketing is always important to facilitate the personal relationship between the business and the customer.

Therefore, do not exclude Email Marketing from your digital strategy.

The messages

Today more than ever, instant messaging plays a key role in a digital strategy. Not only classic SMS, but applications such as WhatsApp, Messenger, Telegram or WeChat are increasingly used by SMEs to interact with customers.

In 2020, consumers want immediate answers and dialogue with brands. What better than the cat to meet this new need?

These are the main channels, obviously when you decide to invest in Digital Marketing the first step to take is to define a strategy and especially the objectives you intend to achieve. Aiming to measure the success of your digital marketing efforts is perhaps the most relevant advice we can give you.

The goals can be many not only to generate sales, perhaps the most common for small businesses, but in reality through digital marketing it is possible to increase traffic to the website, increase awareness of brand or engagement with customers.

Looking to the future, investing in digital marketing is the best choice you can make, only then can you grow your business and stay competitive in the market.

If you are looking for unique solutions, consider contacting the Swiss digital agency at this address:

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