Crypto.com presented itself as the ultimate sponsor of FIFA 2022, in Qatar at the end of May 2022. The competition will take place between November 21 and December 18.
Its presence in Doha conceals a paradox of which the Gulf has the secret: not long ago, Qatar prohibited the trade of crypto-currencies.
Things are changing: the Crypto.com platform will benefit from “significant exposure, both inside and outside the stadiums” (FIFA). Crypto will mobilize all the technology to improve online betting.
Crypto: high standards of recruitment and security
Crypto has gained the trust of investors and more than 10 million individuals.
The Singapore-based group is already heavily invested in motor sports, MMA, football, ice hockey and basketball: the mythical Los Angeles Lakers arena has just been renamed in its name, Crypto Arena after an investment of 700 million dollars!
Crypto.com bases transactions on ease, security, and privacy of exchange. It employs more than four thousand employees, while the level of staff selection continues to rise.
It therefore recruits the best experts in technology, encryption, programming, capable of solving all the challenges imposed today on the cryptocurrency in crisis.
The breakthrough of cryptocurrencies in football
Cryptocurrencies had a real breakthrough in the world of football, just before the stock market crisis that everyone is rightly worried about, at the time of the conflict between Russia and Ukraine. We also know that the longer the crisis lasts, the more the energy used for mining becomes less profitable, using around 65.4 million CO2, equivalent to the emissions of a country like Greece… At some point, we will have to look on the best way to contain this critical situation, thanks to the most reliable of them and, perhaps, the involvement of central banks, minting cryptocurrency.
Does Lionel Messi Announce Cryptocurrency Redemption?
Argentine PSG star and seven-time Ballon d’Or winner Lionel Messi has signed an 18 million euro contract with cryptocurrency firm Socios. He will be responsible for promoting this brand during the FIFA World Cup in Qatar. Definitely, great minds meet!
We also know that this fabulous contract will not be paid for in crypto, where we understand the caution of the “Pulga” (the Chip, nickname given by an Argentine journalist, because of its small size and its way of arise).
Socios does not lose anything by the way, since the crypto-currency company has signed several contracts in the middle, not only with Messi’s PSG, but also with FC Barcelona, Juventus of Turin and Manchester City. These contracts include the creation of personalized tokens, which allow their holders to obtain the right to vote, within the framework of certain decisions of the club. Inter Milan have also doubled their advertising revenue since associating their shirts with the colors of Socios.
AS Roma are playing the field displaying the performance of DigitalBits, another leading cryptocurrency coin.
Crypto.com’s philosophy in the face of the crisis
Crypto seems to analyze this bad patch as an inevitable growing pains that would only announce the bright future.
Crypto.com studies the level of acceptance of cryptocurrencies by investment companies very closely.
This is how Crypto.com has built its very good reputation, being the first cryptocurrency company in the world to comply with high standards: ISO/IEC 27701:2019, ISO 27001:2013 and PCI DSS 3.2.1 of level 1.
It is also the first to be independently assessed at Level 4 – the highest level – for cybersecurity and privacy standards by NIST (National Institute of Standards and Technology in the United States).
Streamlined procedures help lower transaction costs
Crypto-currencies are progressing at the same pace as FinTech, which is gradually replacing the old methods and red tape of banks, which are sorely lacking in dexterity. They follow the developments of the Blockchain, which dispenses with intermediate procedures for transactions, considerably reducing their costs.
The current instability therefore seems to be cyclical and temporary, pending a new equilibrium. But, relying on new technologies, it will allow the most reliable cryptocurrencies to reach new milestones, until they are recognized again by the control bodies as perfectly sound and without more risk than their paper counterparts.