Infographics are very rich visual content that can be consumed very quickly, which many companies share on social networks and on their websites. They could be called snack content because they perfectly meet the expectations of Internet users; short and readable content that gets to the point.
But do you know all the advantages of infographics for your visibility and your natural reference ? Let’s see them together below:
If you hesitate between short and long contentyou should know that Google favors content of more than 2000 words to claim good positioning, although nothing is exact or absolute in the science of SEO. It’s just the result of a study that showed that more than 50% of the articles that were positioned in first position on Google were over 2000 words. A good way to decide between competitors in the face of the constant infobesity that we encounter on the Internet.
What is an infographic?
Infographics are content that includes a set ofvisual information. They are used to present figures, a course, highlight trending topics to be covered in several points, etc. The goal is to allow Internet users to read quickly by hitting the highlights. (see below an example created for the site)
It also has many advantages for companies that have a website and are present on social networks. Infographics are content that can be used regularly. There are many applications or software online, which will allow you to make them with a real professional and attractive design.
No need in some cases to have graphic designer talents, because there are ready-to-use templates on all themes. There are also graphic elements to create them, on web content marketplaces.
Infographics: content that offers many advantages
This visual brings some notable advantages for those looking for relevant content to support information, gain virality, traffic, but also SEO as we will see below.
The virality of infographics: gaining visibility
Infographics have the particularity of being very viral! They are very easily shared on social networks and are the subject of many interactions. This is one of the first advantages that allows you to be known and to gain visibility. The visual side that speaks immediately are their primary strength.
It is mainly on social networks like LinkedIn and Twitter that they will be shared by users. We can also underline the interest of the Pinterest platform which will make it possible to create tables where infographics will be classified. Furthermore Pinterest is a marketing lever to consider indirectly for its SEO
Improve your SEO and ggain popularity
In terms of natural referencing, there are only 2 web traffic sources that directly improve your positioning; the organic traffic and the referral traffic (referral) which for the latter relates to backlinks. Thanks to infographics, which are not only shared on social networks, but also on blogs and online media, it is possible to gain SEO. Thanks to SEO toolsyou will be able to track the backlinks thus gained.
Any website that shares an infographic as part of its online content is ethically required to cite its source via a link. This link will refer to the site at the base of the content. An excellent way to recover backlinks without soliciting them through actions of guest blogging notably. On the other hand, it is useful to solicit sites via a press release to encourage them to share your infographic and its source.
This is much more relevant than sending a copied/pasted CP which will be the same for everyone and which in most cases will go to the trash. An infographic remains a visual without any notion of exclusive content but which brings virality and which will support in addition to the content produced internally.
Rely on your community to create infographics
For the community manager in particular, there is one thing to be exploited for create relevant infographicsis to rely on your community. By using the survey and depending on the number of respondents, you can easily retrieve a set of information that will be used to create infographics.
The community is really a lever to be exploited and very often, companies pay institutes for studies, whereas their communities are supposed to be representative samples of their sector of activity.
By then making the work done available to its community, it will be able to share the infographics thus created without worry. It is here that we will gain all the more on the viral side of the computer graphics.
Infographics made with Piktochart tool
The infographic below was created with the online software Pictochart a few years ago.