Marketing numérique

Dans l’ère du “tout-digital”, les organisations pionnières se démarqueront par une stratégie où l’humain s’impose à la technologie...

The human to the rescue of the digital

To share Tweeter To share To share E-mail Faced with the imperative of digital transformation, companies no longer hesitate to invest massively in cutting-edge technologies. But finally, a few years later, a significant number of them are disappointed by the results obtained. How to explain this dissatisfaction? To succeed in your digital transformation, the only …

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▷ Why use the drone in its digital communication?

▷ Why use the drone in its digital communication?

More and more companies are entrusting drones and their remote pilots with taking aerial shots of their premises, events, etc. in order to communicate with their potential customers and prospects… Indeed, to realize the growing importance of drone images, it suffices to look at advertisements, films, documentaries or even reports in particular. Brands are appropriating …

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Formation marketing digital © mrmohock, Adobe Stock

digital marketing training to obtain Google certification at -89%

Are you interested in digital marketing? If you want to deepen your skills on this subject, we are going to present you a training available on the Udemy site which could well interest you. Marketing actions on the web are important for the development of a company. This skill is essential to boost the business …

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Les 5 raisons de développer une stratégie Facebook ads

The 5 reasons to develop a Facebook Ads strategy | The JCM

Facebook Ads is today, like SEA (Search Engine Advertising), a acquisition leverage preferred traffic by many companies. For many companies and businesses, digital today represents an important part of their activity. The digitization of companies has been taking place for several years, competition is now fierce on the levers of …

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Product Owner Digital Marketing/CRM - IODA Group

Product Owner Digital Marketing/CRM – IODA Group

Your mission In full acceleration of its development in France and abroad, IODA Group, a human-sized and business-oriented consulting firm, mixing Data, CRM, Digital & Technology, is looking for talented employees. In this context, IODA Group is recruiting a Product Owner Marketing Digital/CRM Position and missions Project management and steering The management, steering and implementation …

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Internship offer: digital marketing and customer success - GRANDPRIX

Internship offer: digital marketing and customer success – GRANDPRIX

JOB DESCRIPTION In close collaboration with the head of the GRANDPRIX.info advertising department, you will participate in the monitoring and creation of advertising campaigns and the commercial development of the digital offer. Your mission will be:– The implementation of digital campaigns on GRANDPRIX.info and GRANDPRIX.tv.– Competitive intelligence and participation in the construction of the GRANDPRIX.info …

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[Tribune] The five digital marketing trends of 2022

[Tribune] The five digital marketing trends of 2022

The web is not free. It feels like it because we provide our data, often unknowingly, in exchange for free access to various services…but that’s changing. Privacy is increasingly important to Internet users, as this graph shows: from November 2019 to October 2021, the number of searches relating to private data increased by 50%. Internet …

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The real performance indicators of digital marketing

The real performance indicators of digital marketing

Many companies rely on the wrong metrics to measure the performance of their digital marketing campaign. In this article, I give you the best ones. Measuring the impact of a digital marketing campaign relies on analyzing the metrics that really matter. In the world of digital marketing, agencies are very good at manipulating data and …

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The figures to remember for the 1st quarter of 2022 and the new trends to follow

The figures to remember for the 1st quarter of 2022 and the new trends to follow

In its latest white paper, Ad4Screen, the 100% Cross Device media and marketing agency, reviews the major dynamics of digital marketing. The engagement and conversion specialist unveils the key figures for the first quarter of 2022 and the changes in the uses of Internet users. He also identifies the major trends to follow to make …

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