Marketing numérique

CMO : quels profils... pour quels salaires ?

CMO: what profiles… for what salaries? – Salaries and Profiles > Talents

Marketing and communication functions contribute more than ever to business transformation. Teams must demonstrate increasingly sophisticated technical, analytical and behavioral skills which, for some at least, translate into compensation. Data, acquisition, influence, impact, reputation… These levers, which have become strategic in an increasingly competitive world, call for new skills in corporate marketing and communication teams. …

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What are the key steps for an efficient activation of customer data?  - Dedicated hub

What are the key steps for an efficient activation of customer data? – Dedicated hub

Customer journeys have become more complex, with brands now offering multiple purchase options or interaction channels. So how do you create a 360° customer view and make the information actionable to move towards a more personalized customer experience? Step 1: data unification Because the sources of customer data have multiplied – …

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Marketing digital

What are the most relevant post types for digital marketing?

digital marketing requires the use of various digital channels, including social networks and websites. These include a range of options to help companies reach a large number of prospects. Credit 123RF However, certain broadcast formats drive more engagements. Here is a list of post types with high added value. Videos The video has become the …

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The Growth Awards recognize the talents of French growth marketing

The Growth Awards recognize the talents of French growth marketing

For the first time in France, an event will reward the best in growth marketing. The Growth Awards project was born from the association of two entrepreneurs and growth experts, Coralie Dussart, founder of the growth marketing firm spagand Jérémy Goillot, who notably gathered around him the largest community of growth hackers in France via …

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inventory, sectors and budgets

Influencer marketing is still a subject that is sometimes misunderstood with confusion between the dubious practices of “influencers” from reality TV, and the practices of recognized content creators. We therefore wanted to show in detail what influence is in France, and how digital professionals use this marketing lever. For this, we conducted a survey in …

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5 campaign mistakes to avoid

5 campaign mistakes to avoid

1. Not defining a complete action plan Before launching an automation marketing campaign, it is imperative to establish an action plan. That implies : Define specific objectives: choose “SMART” objectives, which are specific, measurable, achievable, realistic and time-bound. These goals can relate to lead generation, improving your customer service, etc. Build a strategy around these …

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Nestlé passe par le jeu vidéo Minecraft afin de coopérer avec la nouvelle génération

First job: the 3 best paid jobs in digital, marketing and communication

Young professionals in the marketing, digital and communication professions are rather optimistic. These fields remain buoyant for young workers with between 0 and 5 years of experience, in particular due to a continuous expansion in the number of jobs in the digital field. This is shown by the study conducted by the recruitment firm Walters …

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