Marketing numérique

[Tribune] The five digital marketing trends of 2022

[Tribune] The five digital marketing trends of 2022

The web is not free. It feels like it because we provide our data, often unknowingly, in exchange for free access to various services…but that’s changing. Privacy is increasingly important to Internet users, as this graph shows: from November 2019 to October 2021, the number of searches relating to private data increased by 50%. Internet …

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The real performance indicators of digital marketing

The real performance indicators of digital marketing

Many companies rely on the wrong metrics to measure the performance of their digital marketing campaign. In this article, I give you the best ones. Measuring the impact of a digital marketing campaign relies on analyzing the metrics that really matter. In the world of digital marketing, agencies are very good at manipulating data and …

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The figures to remember for the 1st quarter of 2022 and the new trends to follow

The figures to remember for the 1st quarter of 2022 and the new trends to follow

In its latest white paper, Ad4Screen, the 100% Cross Device media and marketing agency, reviews the major dynamics of digital marketing. The engagement and conversion specialist unveils the key figures for the first quarter of 2022 and the changes in the uses of Internet users. He also identifies the major trends to follow to make …

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5 key tools to analyze your marketing campaigns

5 key tools to analyze your marketing campaigns

1. Heatmap tools to analyze visitor behavior on your different landing pages To understand how visitors behave on your landing pages, there are heatmap solutions such as Hotjar, Contentsquare or Microsoft Clarity, which allow you to view (anonymized) user sessions in real time. After several analyzed sessions, these tools are able to design heat maps …

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digital marketing trends in e-commerce!

digital marketing trends in e-commerce!

Designing a digital marketing or e-commerce strategy involves keeping an eye on the latest digital innovations, new technological solutions and changing consumer behavior. This step provides key information to build your future action plan and effective advertising experiences that will help your business evolve. In the same category With Bolk, robotic canteens arrive in companies …

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Digital marketing at the service of automotive professionals

Digital marketing at the service of automotive professionals

MyDigipal is a digital marketing agency specializing in the automotive field. In direct collaboration with dealerships and manufacturers, MyDigipal develops digital campaigns using emerging technologies to generate more dealership sales. Paul André, founder and CEO of MyDigipal, explains in detail the challenges of digital marketing in the automotive industry. What are automotive digital marketing services …

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Digital marketing at the service of automotive professionals

Digital marketing at the service of automotive professionals

MyDigipal is a digital marketing agency specializing in the automotive field. In direct collaboration with dealerships and manufacturers, MyDigipal develops digital campaigns using emerging technologies to generate more dealership sales. Paul André, founder and CEO of MyDigipal, explains in detail the challenges of digital marketing in the automotive industry. What are automotive digital marketing services …

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