Marketing numérique

Commerce et retail doivent enrichir leurs bases de données propriétaires pour faire face à la fin des cookies sur les navigateurs

Local proprietary data at the heart of the point of sale’s digital marketing strategy

Share Tweet Share Share E-mail Initially scheduled for early 2022, Google announced the end of third-party cookies on Chrome in mid-2023. This change follows the movement launched by competing browsers (such as Safari or Mozilla Firefox) as well as GDPR regulations, in order to best respect the privacy of users. This decision will make advertising …

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Webmarketing agency: why entrust it with the development of your digital strategy?

Webmarketing agency: why entrust it with the development of your digital strategy?

On the web, websites are multiplying and competition is getting tougher. To avoid being drowned online, it is essential to develop an effective and relevant strategy as soon as it is implemented. For this, it is necessary to work on your webmarketing via different levers, such as SEO or social media marketing. Nevertheless, this can …

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Les comportements d'achats et la stratégie marketing digital en période de fin d’année

▷ Purchasing behavior and digital marketing strategy at the end of the year

Black Friday, Christmas and the holiday season are some of the busiest times of the year for brands and businesses. To make the most of this year’s holiday season, follow these tips… Purchasing behavior at the end of the year The busiest shopping days have already started with Black Friday and will continue even stronger …

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Pourquoi l’email marketing est-il toujours incontournable en 2022 ?

▷ Why is email marketing essential in 2022?

Email marketing has exploded over the past few years and will only continue to grow in the years to come. However, with this increased importance comes increased competition. That’s why it’s important to make sure you’re doing your best to optimize your email marketing campaigns to stay ahead of your competition in 2022 and beyond! …

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Le Quotidien Digital : La newsletter qui vous donnera une longueur d’avance.

The newsletter that will give you a head start

It’s undeniable: Digital has become one of the pillars of the economy, and of the world in general. Everything has become connected today, consumers and businesses alike. Digital technology has reduced distances: it has become easier to make purchases, to know the possible destinations where to spend your holidays, where to do this or that …

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#MarketingAutomation How did ESSEC Business School accelerate its growth?

#MarketingAutomation How did ESSEC Business School accelerate its growth?

To respond to a strong challenge of internationalization, ESSEC Business School has deployed in recent years a personalized digital marketing strategy based on the optimization of the customer experience thanks to the Marketo Engage solution from Adobe. The challenge for ESSEC Business School since 2010 has been to expand internationally to nurture its growth and …

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Top 5 des stratégies marketing tendances en 2022

▷ Top 5 trending marketing strategies in 2022

As the digital world is constantly growing, people’s lifestyles and habits have had to change accordingly. This is also the case for marketing strategies that have evolved and continue to adapt to changes, in order to better reach consumers. Thus, the year 2021 will have seen its share of innovations and marketing approach partly fueled …

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Internship offer: Marketing and communication assistant - OC Sport

Internship offer: Marketing and communication assistant – OC Sport

Operating from its bases in Switzerland and France, OC Sport is a pioneering company in the organization of outdoor sporting events. We create unforgettable sports experiences in the most beautiful and challenging places on the planet. Our playgrounds – oceans, roads, mountains and city centers – provide stadiums for amateur and professional athletes, who achieve …

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