Marketing numérique

Share Tweet Share Share E-mail Initially scheduled for early 2022, Google announced the end of third-party cookies on Chrome in mid-2023. This change follows the movement launched by competing browsers (such as Safari or Mozilla Firefox) as well as GDPR regulations, in order to best respect the privacy of users. This decision will make advertising …

Local proprietary data at the heart of the point of sale’s digital marketing strategy Read More »

On the web, websites are multiplying and competition is getting tougher. To avoid being drowned online, it is essential to develop an effective and relevant strategy as soon as it is implemented. For this, it is necessary to work on your webmarketing via different levers, such as SEO or social media marketing. Nevertheless, this can …

Webmarketing agency: why entrust it with the development of your digital strategy? Read More »

Black Friday, Christmas and the holiday season are some of the busiest times of the year for brands and businesses. To make the most of this year’s holiday season, follow these tips… Purchasing behavior at the end of the year The busiest shopping days have already started with Black Friday and will continue even stronger …

▷ Purchasing behavior and digital marketing strategy at the end of the year Read More »

Find out how to use SEO together with SEA to optimize your visibility on search engines… What is the difference between SEO and SEA? Even if these 2 domains make it possible to be visible on search engines, they do not work radically in the same way. How SEO works To define SEO quickly, its …

how to use them in your digital marketing strategy? Read More »

Email marketing has exploded over the past few years and will only continue to grow in the years to come. However, with this increased importance comes increased competition. That’s why it’s important to make sure you’re doing your best to optimize your email marketing campaigns to stay ahead of your competition in 2022 and beyond! …

▷ Why is email marketing essential in 2022? Read More »

It’s undeniable: Digital has become one of the pillars of the economy, and of the world in general. Everything has become connected today, consumers and businesses alike. Digital technology has reduced distances: it has become easier to make purchases, to know the possible destinations where to spend your holidays, where to do this or that …

The newsletter that will give you a head start Read More »

To respond to a strong challenge of internationalization, ESSEC Business School has deployed in recent years a personalized digital marketing strategy based on the optimization of the customer experience thanks to the Marketo Engage solution from Adobe. The challenge for ESSEC Business School since 2010 has been to expand internationally to nurture its growth and …

#MarketingAutomation How did ESSEC Business School accelerate its growth? Read More »

As the digital world is constantly growing, people’s lifestyles and habits have had to change accordingly. This is also the case for marketing strategies that have evolved and continue to adapt to changes, in order to better reach consumers. Thus, the year 2021 will have seen its share of innovations and marketing approach partly fueled …

▷ Top 5 trending marketing strategies in 2022 Read More »

Operating from its bases in Switzerland and France, OC Sport is a pioneering company in the organization of outdoor sporting events. We create unforgettable sports experiences in the most beautiful and challenging places on the planet. Our playgrounds – oceans, roads, mountains and city centers – provide stadiums for amateur and professional athletes, who achieve …

Internship offer: Marketing and communication assistant – OC Sport Read More »