Marketing numérique

DIGITAL MARKETING DAYS: 3 DAYS TO BOOST YOUR PERFORMANCE - Image

DIGITAL MARKETING DAYS: 3 DAYS TO BOOST YOUR PERFORMANCE – Image

The Marketing Digital Days return in 2022 for their 2nd edition, and this year, CyberCity and its partners offer you to go even further with ultra-targeted conferences on all current topics. In a digital context in full mutation, with in particular the end of cookies announced, and a growing need to give meaning to your …

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Comment optimiser ses campagnes publicitaires mobiles lors du T5 ? 4 conseils clés pour une campagne mobile optimisée

Mobile advertising and T5: what strategy to adopt for mobile marketers?

To share Tweeter To share To share E-mail The holiday season is always a key time for marketers. Since Black Friday and Cyber ​​Monday have crossed the borders of the United States to arrive in Europe, French marketers know that it is necessary to devote a significant budget to advertisements which invite to take advantage …

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Damien Bismuth, new digital marketing and communication manager at Scallog

Damien Bismuth, new digital marketing and communication manager at Scallog

Scallog, a French specialist in mobile logistics robots, has appointed Damien Bismuth as head of digital marketing and communication. An appointment which comes within the framework of the company’s international expansion strategy, the newcomer having the mission of increasing the notoriety and the development of the company in France and in the world, and in …

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Regulatory framework, data depreciation: what future for marketing analytics?

Regulatory framework, data depreciation: what future for marketing analytics?

A column by Caroline Kan, Director of Analytic Partners France With data depreciating, marketers need a powerful analytics framework that doesn’t rely solely on customer data. “The right message, to the right person, at the right time” is what advertisers have been trying to achieve ever since the concept of “brand” was conceived. In digital …

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Label Digital Marketing School: the first 4 Labeled training courses

Label Digital Marketing School: the first 4 Labeled training courses

4 training courses receive the Label awarded by the 3 professional associations of Digital Marketing, the CPA, the DMA France and Alliance Digitale (which now brings together the IAB France, and the Mobile Marketing Association). The Digital Marketing School label attests to the adequacy of their teaching with the expectations of the professional world. The …

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