Marketing numérique

“A Beginner’s Guide to Search Engine Optimization”

Search engine optimization, or SEO, is the process of optimizing a website to rank higher in search engine results pages (SERPs) for specific keywords or phrases. The higher your website ranks in the SERPs, the more traffic you can expect to receive from search engines like Google, Bing, and Yahoo. In this article, we’ll cover …

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CMOs Under Pressure in 2023: Forrester Research Predictions

CMOs Under Pressure in 2023: Forrester Research Predictions

It is a short-term marketing that is taking shape for 2023 in a context of crisis. This is presented by Thomas Husson, consultant for the analyst firm Forrester Research. It anticipates key marketing trends in 2023 in the face of the looming recession. He spoke at the event organized by Alliance Digitale on 1is December. …

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Digital marketing professions: what is a data scientist?

Digital marketing professions: what is a data scientist?

First job – The data scientist uses databases to improve the profitability of a company. Making the data speak: this is the job of the data scientist. A central, strategic and therefore highly sought-after profession. Data is a company’s gold mine. They are as sensitive as they are crucial. It is still necessary to know …

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Discover the Shop Conferences program!  The 2023 Show - Dedicated hub

Discover the Shop Conferences program! The 2023 Show – Dedicated hub

On April 4, 5 and 6, 2023, the first edition of Shop! The Show, the benchmark event for retail and shopper marketing professionals: from POS to layout, via shopper activations, retail media or even the metaverse, a look back at a rich program, mixing inspirational subjects and practical cases. The former …

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The influence sector is structured in a professional federation: Umicc - Influence strategy > Influences

The influence sector is structured in a professional federation: Umicc – Influence strategy > Influences

In the midst of the controversy over “influencers” and while the government has opened a public consultation to regulate the influence sector, agencies and content creators announced on January 18 the creation of the Union des professions de l’influence et content creators (Umicc). Who would have thought that the war waged since May 2022 by …

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#TMK22 Discover the winners of the 15 categories of the 2022 Marketing Trophies - Brand Strategy > Brands

#TMK22 Discover the winners of the 15 categories of the 2022 Marketing Trophies – Brand Strategy > Brands

The Marketing Trophies rewarded, on Wednesday November 23, the best initiatives of the year 2022 in terms of customer experience, brand content, influence, loyalty or even positive environmental and societal impact. Here is the list of winners in the 15 categories. Branding/Image Category Gold: MMV & Decoupled Agency MMV offers a range of hotels and …

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