Has Canal+ decided to bring out the checkbook in sports rights? The pay-TV group has won the new tender for the broadcasting of the rights of the Champions League, the Europa League and the Europa League Conference for the period from 2024 to 2027. “Mbappé, Ronaldo, Messi, Benzema, De Bruyne, Lewandowsky, Salah, Mané, Neymar… The greatest players in the world, the most beautiful European clashes and the best French players and clubs: only on Canal+”welcomed the chain in a press release.
If Canal + has not revealed the amount of its bet, it would be 480 million euros, according to The team. In addition to Canal +, BeIN Sports was also in the running. Although it won nothing this time, the Qatari network says it is satisfied with the result, certain that Canal+ will sublicense a large volume of matches. ” On [en] will probably have more than today”rejoiced internally one of the heads of the editorial. Today, BeIN Sports broadcasts 80% of Champions League matches for 30% of the total contract, which reaches around 370 million euros. And Canal+ disburses the balance for the most beautiful posters.
“The result of the call for tenders also shows that the Champions League has become the central element of Canal+’s football strategy, more so than Ligue 1.analysis Jean-Pascal Gayant, sports economist. The speech of disinterest for the French championship put forward by the leaders of the chain was therefore not a bluff. » At war with the Professional Football League (LFP), Canal+ has been repeating since Amazon’s arrival on the market that it wants to get out of Ligue 1.
Except that the LFP, which should launch its next call for tenders in Ligue 1 at the end of 2023, no longer counts on the money from Canal +. She rather hopes to attract the GAFA and observes with relish Apple, which has acquired the rights to the football championship in the United States for ten years. The French Ligue 1 is set to gain strength under the impetus of the Luxembourg fund CVC Capital Partners, which injected 1.5 billion euros into a company marketing its rights. Within the LFP, for example, it is considered that the new contract signed by Kilian MBappé at PSG for three years testifies to the new attractiveness of French football. In this context, would Canal+ try to reassure its subscribers by diverting attention to the Champions League? The chain would have expressly asked UEFA to advance its call for tenders, while the current contract expires in two years. One thing is certain, it will be able to communicate widely with its customers on the longevity of European competition on its screens. Contacted, the group did not respond to our requests.
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