Birth of the Olyn group, leader in omnichannel customer engagement

Birth of the Olyn group, leader in omnichannel customer engagement

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Gimv supports the birth of Olyn, a performance-based digital marketing group focused on omnichannel customer engagement. In a context of strong acceleration in the digitalization of brands and the rise of consumer omnichannel purchasing behavior, the Olyn group is positioning itself on the acquisition, conversion and reactivation of prospects to support its customers in the development incremental sales. The group relies on strong expertise in data, content creation and customer experience.

Supported by Gimv, Christophe Bessac (CEO of the Olyn group), Léo Hauet and Kilian Le Menestrel (co-CEO of hipto), Harrys Melki (CEO of Avent Media Group) and David Levy (CEO of Skaze) join forces to build a leader in customer engagement and intentional lead generation. Olyn offers a differentiating model with a strong alignment of collective interests: it allows each entrepreneur to retain the management of his company while benefiting as a partner at group level from the creation of value made possible by the pooling of resources. and talent.

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Olyn’s first four companies are:

  • hipconversociads© lead generation solution,
  • Advent Medialeader in customer acquisition, traffic generation and CRM solutions,
  • it will spoilmulti-channel programmatic trading desk,
  • Network of influencedigital influencer agency

With a turnover of more than €35 million achieved with more than 350 customers in Europe, and relying on the expertise of 100 talented employees, the Olyn group has a strong ambition for external growth and organic development in France and abroad.

From 2022, Olyn will continue its external growth strategy by attracting new companies carefully selected for their strong potential and for the complementarity of their offers and expertise, in particular on new acquisition channels or new levers for improving the rate of converting personalized marketing operations. Discussions are underway with several companies.

“The Olyn group was born from the conviction that as the digital marketing market begins to consolidate, entrepreneurs would seek an ambitious and structured project that meets the challenges of brands to develop their omnichannel sales. I am delighted to associate myself with talented entrepreneurs such as Léo, Kilian, Harrys and David. Associated with Gimv, the group aims to become a major player in customer engagement by accelerating organic growth, recruiting around a hundred new talents over the next 18 months, and continuing to acquire new companies positioned in complementary business offerings. . »

Christophe Bessac, CEO Olyn

“I am happy to join forces with Christophe, Hipto and Gimv to take this new step in our development, which will allow us to carry out this beautiful project that we have dreamed of. Joining Olyn gives us increased means to continue to innovate and offer our customers the most relevant, innovative and effective solutions. I would like to thank my teams and my customers who have trusted us on a daily basis for 15 years. »

Harrys Melki, CEO of Avent Media Group

“After creating a pioneering lead generation solution in France, our goal is to accelerate our international development. The Olyn project, based on committed entrepreneurs, experienced managers and an investment company, allows us to approach the future with increased ambition while retaining our autonomy to continue developing our solution. This association, alongside Christophe, Avent Media Group and GIMV, also allows us to pool our expertise and offer our clients complementary solutions on the customer engagement value chain with performance-based models. »

Léo Hauet and Kilian Le Menestrel, co-CEOs of hipto

“Omnichannel and hyper-personalization are at the heart of Skaze’s DNA. This is a new dynamic that is coming thanks to Gimv, Christophe, Léo and Kilian, with the prospect of accelerating innovation and creativity in our digital marketing solutions. We are proud with Harrys to bind ourselves to associates who share the same objectives and the same human values ​​and expertise. Guillaume Bardy, Partner at Gimv, concludes: “It is a great joy for Gimv to support so many entrepreneurs combining talent, ambition and expertise in the creation of the Olyn group. The roadmap shared with our new partners is clear: to make Olyn a leading group in omnichannel customer engagement, thanks to ambitious organic growth in France and internationally and by attracting new talented entrepreneurs with complementary expertise. Supporting entrepreneurs in a differentiating and ambitious project combining organic growth and external growth corresponds to Gimv’s mission as an investor. In addition, Olyn fits perfectly into our Consumer investment platform, whose investment themes are linked in particular to digital and the D2C strategies of brands. »

David Levy, CEO of Skaze

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