back to face-to-face, Scott Taylor as guest of honor

Discover the program of the 5th edition of Inbound Marketing France.

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The 2022 edition of Inbound Marketing France promises to be colorful. © Inbound Marketing France

After a 2021 edition organized in a hybrid format, Inbound Marketing France returns for a 5th edition, which will take place this time face-to-face in Rennes, on Tuesday June 21. The objective of the event: to decipher the new trends in influence marketing, social media and digital marketing, so as to provide participants with all the keys necessary to exploit the levers of acquisition and develop their business. Organized by the Winbound agency (MV Group), this non-profit event has become the unmissable meeting place for executives and marketing managers. Discover the program for this 2022 edition.

Quality speakers, Scott Taylor as guest of honor

Located in the heart of the Couvent des Jacobins in Rennes, 1h30 from Paris, this 2022 edition of Inbound Marketing France promises to be rich in exchanges, thanks to its numerous workshops and conferences, but above all by the quality of its speakers.

Nearly fifty speakers will be present on June 21 to animate the 30 conferences, masterclasses and round tables planned. You will thus be able to find several prestigious guests and experts in their fields, such as Stefan Lendi, Martine Le Jossec, Jonathan Chan, Heidi Vincent and many others. After Seth Godin last year, it’s Scott Taylor’s turn to be the guest of honor at Inbound Marketing France 2022.

Conferences and masterclasses not to be missed

Rich and varied, the program of IMF 2022, which is placed under the sign of data, provides for 30 interventions spread throughout the day. To satisfy the more than 700 professionals expected, some conferences will be aimed at an uninitiated public, and others will be aimed at experts. We have selected for you a dozen conferences and masterclasses not to be missed:

  • Why Data Management is the foundation of digital transformation: Given in English by guest of honor Scott Taylor, this conference will focus on data management and analysis as a source of added value for companies.
  • Psychomarketing: aattract and retain even more customers: this conference presented by Stefan Lendi, host of the YouTube channel Marketing Strategistwill aim to shed light on brain function and the use of consumer psychology to attract and retain even more customers.
  • For responsible marketing and communication. Less, but better: the company has everything to gain: Hosted by Ferréole Lespinasse and Heidi Vincent, this round table will address conscious production and the reduction of social and environmental impacts.
  • How to concretely and definitively adopt the marketing of startups in hypergrowth: Stéphane Truphème, Juliette Hervé, Caroline Minaux, Eric Legloire and Pierre Lechelle will co-host this round table to discuss startup marketing.
  • How to understand and improve the customer experience in 2022 in BtoB: during this round table, Olivier Arnoux, Marine Deck and Janine Claro-Cramer will explain how to create a unique moment of exchange with a client.
  • Are the metaverses a revolution or a simple evolution: learn all about the arrival of the metaverse and its potential impact on businesses with Laurent Chrétien.
  • 2021 omnichannel marketing barometer for SMEs and ETIs: Nathalie Lucas-Huriau will present the results of the 2021 Barometer, and will indicate the keys to a personalized customer journey.
  • When the customer complaint goes from a camera between the brand and the customer to an advertisement on social media…: this masterclass by Fanny Reniou will aim to help brands take care of their image and their customer relationship.
  • Inbound marketing, back to basics: Marine Salou and Amel Salhi will present the fundamentals of inbound marketing, through some tips and customer testimonials.
  • Decipher your LinkedIn profile live: During this masterclass, Bruno Fridlansky will explain how to optimize his presence and his digital influence on LinkedIn.
  • In 2022, what major innovations to take full control of your SEO strategy: Florian Ribouchon and Sylvain Peyronnet will present the most effective actions to activate to implement a successful SEO strategy.

Discover the complete program of Inbound Marketing France 2022

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