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Alliance Digitale, the new voice of digital marketing in France


The merger announced between the two associations, the IAB France and the Mobile Marketing Association, is taking shape and giving birth to Alliance Digitale, intended for digital marketing players in France. Alliance Digitale claims to be the main association of digital marketing players in France.

A single entity to represent the digital marketing sector

The new association proposes itself as the one and only entity representing the players in the digital marketing sector, with more resources and a more assertive identity in the French interprofessional landscape. It wants to raise awareness among the media and public players by becoming the main spokesperson for companies in the sector.

Alliance Digitale brings together nearly 250 different companies representing approximately 10,000 full-time jobs. These are players in the sector, brands, agencies, consulting companies, CRM solutions, mobile phone operators, advertising agencies, the media, Martech and Adtech players, etc.

Alliance Digitale wants to influence the digital ecosystem and provide answers to the major challenges, i.e. innovation, the environment, digital sovereignty, competition and data protection, employment and training. , inclusion and diversity.

The logo of the digital alliance association

The IAB France and Mobile Marketing Association brands continue to live

The IAB France and Mobile Marketing Association brands will continue to live within the common Alliance Digital organization which may soon integrate other structures. The new association aims to better promote the sector and all the trades present in the value chain, to ensure the development and growth of the industry as well as to contribute to the structuring and harmonization of the market thanks to pooling the means and resources of the two associations.

The offices of the two associations, namely Nicolas Rieul (President of IAB France and the Mobile Marketing Association), Véronique Pican (Vice-President of IAB France), Benoit Oberlé (Treasurer of IAB France), Julie London (Vice-President and General Secretary of LMMA) and Vadim Wichmann (Treasurer and Vice-President of LMMA), will ensure the management of Alliance Digitale until the organization of an election of a new Board of Directors of here at the end of 2022.

Members of the IAB France Board of Directors:

Nicolas Rieul – Criteo
Véronique Pican – Smart AdServer
Benoit Oberlé – Sirdata
Laurence Bonicalzi – The World
Mathieu Jondet – Eulerian
Sophie Cassam – Le Parisien
Christophe Collet – Ask Iocata
Roger Coste – Brut
Augustin Decré – Exchange of clues
Philippe Framezelle – Adverline
Denis Gaucher – Kantar
Paul Cahierre – Mediakeys
Isabelle Lechanteur – Google
Gautier Balensi – Deezer
Paola Prévot – Quantcast
Mykim Tchikli
Fabien Scolan – leboncoin
Andrew McCabe-Ogury
Luc Vignon – 366
Fiona Allende – Channel Factory

Members of the Board of Directors of The Mobile Marketing Association:

Arnaud Cabanis – TikTok
Benoît Corbin – Atsuke
Brice Vinocour – Homa Games
Chloe Giard – Idinvest Partners
Christophe Le Courtois – Mediapost
Emilie Rouganne – iProspect, Dentsu Group
Fabien Andraud – smsmode
Fabien Scolan – leboncoin
Judith Fichet – BNP Paribas
Johan Guilloux – CB Bank Cards
Julie London – Oscaro.com
Magali Soulier – Google
Marc Montaldier – Management Academy
Martin Clamart – Azerion
Samuel Baroukh – Nestlé France
Nicolas Rieul – Criteo
Quentin Briard – Club Med
Renaud Menerat – USERADGENTS
Thibault Leguillon – Teads
Vadim Wichmann – WITH Geneva

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