Les Marketing Digital Days : 3 journées pour faire décoller votre stratégie digitale

3 days to get your digital strategy off the ground

Advertisements

Last year, Cybercité had already spoiled us with the previous version of Marketing Digital Days. This year, the event is back for a second edition. See you from October 18 to 20 for 3 days of conferences on all current topics to get your digital strategy off the ground…

Click here to discover the full program and register

3 days, 21 conferences, 26 experts to support you in your digital strategy!

This year, CyberCité and its partners invite you to go even further with ultra-targeted conferences on all current topics. In a digital context in full mutation, with in particular the end of cookies announced, and a growing need to give meaning to your Marketing actions, it is more than ever essential to better think your Web Marketing strategy, and to adapt it to this new digital world.

How to find your audience? How do you meet the needs of your customers and prospects? How to implement actions that are both ethical and profitable? And what are the levers that will give you the best performance and the best ROI?

During these 3 days, all the major topics of digital marketing will be discussed to answer all your questions! 21 conferences led by the best experts on the market will follow one another to give you all the keys that will allow you to set up a coherent and effective 360 ​​digital strategy.

The goal? Boost your results by addressing the right audiences, with the right messages, increase your visibility on the web, and finally monitor and measure your performance.

In the program :

Day 1: Site redesign and creation, SEO fundamentals

This 1st day will be dedicated to the redesign, the creation of the site and the fundamentals of SEO. CyberCité, SalesForce and Sylius experts will talk to you about Core Web Vitals, CMS, e-commerce, SEO/SEA convergence, SEO strategy, etc.

Day 2: Acquisition Strategy

This 2nd day will be devoted to the acquisition strategy: from Linking to Content Marketing, including Ads (Google, Youtube, etc.) and Social Media. CyberCité will share the microphone with Webqam, OnlySo and Google throughout the day.

Day 3: Analysis, Data and CRM

And finally, for the 3rd and last day, the experts will accompany you on Data and CRM topics, because the analysis and monitoring of your performance are essential to measure your ROI and adjust your strategy. CyberCité, Isoskèle, Krooga and Acoustic will tell you about Data Quality, CRM, Data SEO, lead generation, Google Analytics 4, and you will also be able to witness an unprecedented battle between Google algorithms and Amazon algorithms.

Why Digital Marketing Days?

To discover and implement the most efficient & innovative digital strategies and techniques, and reconnect with strong and profitable digital growth. To discover customer experiences and diversified technical expertise on all the levers of Digital Marketing.

For who ?

The Marketing Digital Days are a three-day cycle of webinars around Digital Marketing, acquisition strategies and data management, aimed at Marketing, Communication and Digital Departments. The 21 conferences are aimed at E-merchants, retailers, international groups, SMEs, BtoB or BtoC advertisers, etc. In short, to all entities that have digital challenges!

When ?

Tuesday 18, Wednesday 19 and Thursday 20 October 2022 – From 10:00 a.m. to 4:45 p.m.

Click here to discover the full program and register

Full conference program

Day 1: Site redesign and creation, SEO fundamentals

  • CORE WEB VITALS: THE TOP ACTIONS TO IMPROVE MY SITE SCORES
  • IS SALESFORCE COMMERCE CLOUD THE RIGHT CHOICE FOR THE SEO REDESIGN OF MY E-COMMERCE SITE?
  • HEADLESS E-COMMERCE: EVERYONE IS TALKING ABOUT IT, BUT WHAT IS IT?!
  • REDESIGN OR CREATE YOUR SITE WITHOUT SEO DISASTER: THE TOP ROIST ACTIONS
  • UX, UI AND SEO: WHAT SYNERGIES FOR E-COMMERCE?
  • SEO/SEA CONVERGENCE: HOW TO COMBINE YOUR STRATEGIES TO MAXIMIZE YOUR PERFORMANCE AND INCREASE YOUR VISIBILITY?
  • B2B SEO STRATEGY: WHAT ARE THE REAL SPECIFICITIES?

Day 2: Acquisition Strategy

  • NETLINKING STRATEGY: UNDERSTAND WHAT GOOGLE IS EXPECTING TO HIT HARD!
  • HOW TO IMPLEMENT A PERFORMING CONTENT MARKETING STRATEGY?
  • INTERNAL MESHING AND NETLINKING: HOW TO ASSOCIATE THEM FOR THE BENEFIT OF YOUR SEO?
  • HOW TO CREATE A PERFORMING DIGITAL CAMPAIGN? THE IMPORTANCE OF THE VISUAL IN YOUR ACQUISITION STRATEGY
  • MAX PERFORMANCE: WHAT IF WE WERE UPDATING ON THIS NEW GOOGLE ADS PRODUCT?
  • BOOST YOUR BRAND AWARENESS AND OVERALL DIGITAL PERFORMANCE WITH YOUTUBE!
  • SUCCESSFUL YOUR SOCIAL SHOPPING ACTIVATION: WHICH PLATFORMS AND WHICH SOCIAL MEDIA STRATEGY TO IMPLEMENT?

Day 3: Analysis, Data and CRM

  • DATA QUALITY: HOW TO RELIABLE AND ENRICH YOUR CUSTOMER AND PROSPECT DATA TO OPTIMIZE THE PERFORMANCE OF YOUR RELATIONSHIP MARKETING?
  • CRM DATA AND STATISTICAL SOLUTIONS: PILLAR OF CUSTOMER KNOWLEDGE
  • MARKETING AUTOMATION: A SIMPLE MARKETING CAMPAIGN MANAGEMENT TOOL OR A REAL CONVERSION LEVER?
  • DATA SEO AND KEYWORDS STRATEGY: HOW TO USE DATA TO MAKE THE RIGHT DECISIONS?
  • ALGO GOOGLE VS ALGO AMAZON: THE PITFALLS TO AVOID TO PERFORM!
  • HOW TO CHALLENGE YOUR LEAD GENERATION STRATEGIES ON META IN A CONTEXT OF THE END OF THIRD-PARTY COOKIES?
  • THE NEW GOOGLE ANALYTICS 4: FROM THEORY TO PRACTICE, PASSING THROUGH MIGRATION

Click here to discover the full program and register

Article written in collaboration with Cybercité

Leave a Comment

Your email address will not be published.