Game News GTA 5: How Rockstar Convinced Dr. Dre?
Members of Rockstar and close to Dr. Dre tell how the legendary producer and rapper agreed to be included in the game.
During an interview for the American media BET Music, Rob Nelson, director of development at Rockstar North, and DJ Pooh, producer and rapper but also creative consultant for GTA 5, told how Dr. Dre was convinced to be included in the game.
Dr. Dre didn’t want to “do stuff for the kids”
Dr. Dre was at the heart of The Contract content expansion from GTA Online. But the legendary producer was obviously not not very inclined to be added to the game at the beginning. Rapper, producer and game creative consultant DJ Pooh tells BET Music how Dre took a dim view of being added to a video gameespecially since it obviously unfamiliar with GTA.
Initially he just said “No”, but that’s the normal response you get from Dre. Dre is not a gamer. He just hadn’t played any of the games. It’s not like he hated them or anything, he just didn’t play them. He thought, “I don’t do stuff for kids.”
Dr. Dre’s sentiment has visibly changed when he saw the game, after DJ Pooh brought his PlayStation home. Realizing the wealth of gtaof the place of music in the game and in History of the franchise, and realizing it was a adult game, Dre was convinced. It also seems that the popularity of the saga and its commercial success tipped in the balance.
He was blown away. He didn’t know you could do all that. He was like, “this shit is awesome,” while seeing me ride around in a lowrider. He saw me changing rims on the car, getting into a shootout, hanging out with my friends.
As a true fan of the franchise and Rockstar games, DJ Pooh has therefore introduced his friend Dre to the joys of gaming and these games in particular. He compares the publisher Rockstar to the legendary music label Def Jam.
Rockstar reminds me of Def Jam back then. It was the time when you took a record to the store and bought it just because it had the Def Jam logo on it. You knew it would be quality anyway. You knew it was gonna be cool. You knew you wouldn’t be disgusted. That’s how I saw Rockstar games and their quality.
Once Dre was convinced, it was precisely the turn of the Rockstar executives and developers know what to do with it. An icon like Dre is to so many players, don’t could not be just an anecdotal addition, because that would surely have disappointed players more than not seeing him in the game at all. Rob Nelson, Director of Development at Rockstar North, explains what this meant for the development team to have Dre in GTA 5 :
He needed to be fully integrated for it to make sense, and we wanted to make sure his music had the impact it deserved. We wondered how to integrate Dre into this experience at all levels, and how to get there in a way that makes it believable and fun? So we literally built the game around him, not just his music.
That’s how The Contract content was born, and we ended up with Dr. Dre having a prominent place in this part of GTA Online.
GTA 5 is available on PC, PS5, Xbox Series, PS4, Xbox One, PS3 and Xbox 360.
By Damien ScalettaWriting jeuxvideo.com