Crypto.com CRO Price Hits All-Time High
Over the past 24 hours, major cryptocurrencies continued theirs fallswith Bitcoin (BTC) losing -3.2%, Ether (ETH) dropping -4.6% and BNB following the trend at -5.1%.
This is why Crypto.com’s CRO record remains notable. The price of the exchange’s native cryptocurrency jumped +46% in less than a dayto reach $0.82:
Crypto.com’s CRO hit a record high yesterday — Source: TradingView, CRO/USD
Over the last 24 hours, the price of CRO still shows +12.6%. Along with Avalanche’s AVAX, it is the only cryptocurrency in the top 20 to progress over the week, jumping +56%. The CRO is now located at 13and place of the most capitalized cryptocurrencies, with a market cap that reaches $17 billion.
👉 Find all the news about altcoins
The “Staples effect” continues to carry cryptocurrency?
Last week, Crypto.com signed a $700 million partnership with Staples Center in Los Angeles. It had been considered an irruption in a very “mainstream” sectorand that is what seems to continue to carry the course of the CRO.
Crypto.com has resolutely focused its strategy on partnerships with sports teams, in order to make its platform known and distinguish it from particularly established competitors:
Crazy-watching @cryptocom executes a $1 billion sports marketing campaign.
1) PSG – $30m 3yr
2) UFC – $175m 10yr
3) Formula 1 – $100m 5yr
4) 76ers – $10m 6yr
5) Montreal Canadiens – logo at center ice
6) Serie A – partnership
And now a $700m 20 year deal with LA stadium. pic.twitter.com/dL1RlNgZM9
— Yano (hiring!) (@JasonYanowitz) November 17, 2021
According to data from CoinGecko, the Crypto.com exchange platform is currently 6and in terms of 24-hour volume, ahead of KuCoin and FTX.
All this also reflects a global trend: exchanges want to improve their image and there are several initiatives to link platforms to popular services, especially in sports. We recently learned that FTX had confirmed spending several million dollars to be able to broadcast an advertisement during the Super Bowl.
👉 Related – Crypto.com (CRO) Signs Multi-Year Partnership With Italian Football League
Get a crypto news recap every Sunday 👌 And that’s it.