Crypto.com is coming to the world of basketball
For several months, the platform Crypto.com (CRO) continues partnerships with the sports world. After UFC, Formula 1, Lega Serie A, Paris Saint-Germain and esports team Fnatic, Crypto.com enters into collaboration with the Philadelphia 76ersan NBA franchise.
According to a statement from Crypto.com, this partnership will result in many actions. First, the four versions of the 76ers players’ jersey for next season will feature the Crypto.com logo on the left shoulder.
Additionally, the Crypto.com logo will also be featured on all original 76ers jerseys sold by NBA retailers. Additionally, the Crypto.com logo will appear in the 76ers arena (the Wells Fargo Center), specifically on the bottom line and on LED screens located at the edge of the field.
Crypto.com offers itself here an important marketing campaign, the agreement indeed foresees a significant presence of the company on all the derivative products of the 76ers, in particular in its future advertisements and accessories sold to fans of the NBA franchise.
The cryptocurrency exchange will also sponsor giveaways for fans and organize educational workshops on the cryptocurrency industry during the matches.
“Crypto.com will be integrated into the fabric of our identity, and together we will change the landscape of cryptocurrency integration in sports. These are the types of creative and innovative partnerships we seek, and we are excited to share this with our fans in Philadelphia and around the world for years to come,” said Chris Heck, president of business operations for the 76ers.
As for the 76ers, the NBA franchise will in the near future offer a collection of non-fungible tokens (NFTs) retracing its history and its most emblematic moments. This collection will be hosted exclusively on Crypto.com’s NFT Marketplace.
Dream team in the making: https://t.co/vCNztABJoG and @sixers announce a multi-year partnership 🚀
🏀 Official Cryptocurrency Platform Partner
🏀 Official Jersey Patch Partner
🏀 First-ever 76ers NFT Series on the way#CryptoHoops
👉 https://t.co/m9k1hP9i2K pic.twitter.com/MM3zoFeDuT
— Crypto.com (@cryptocom) September 22, 2021
Preview of the new 76ers jersey with Crypto.co logom
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