Crypto.com (CRO) signe un partenariat pluriannuel avec le championnat de football italien

Crypto.com (CRO) Signs Multi-Year Partnership With Italian Football League

An agreement focused on innovation and technology

On its Twitter account, the Crypto.com (CRO) platform unveiled the signing of a partnership with the Italian football league (Lega Serie A).

Under this agreement, the company becomes a sponsor focused on innovation and technology ». It is planned that the Crypto.com brand will be present in all broadcasts requiring the intervention of the VAR during the matches, a virtual assistant of the referee whose role is to help the latter to determine if a fault has been committed. , or allowing a goal to be awarded or disallowed).

In addition, the VAR Center located in the city of Lissone will also be renamed as ” Crypto.com VAR Center “.

Finally, Crypto.com will also feature the Goal of the Month and will contribute to the creation of a new prize for the league.

“This multi-year agreement confirms the strength of our brand worldwide and, through this unique partnership with Crypto.com, we will write a new page of innovation, bringing our fans closer to the game through technology. Over the next few months, we will develop a number of commercial and marketing initiatives in order to expand our fan base and engage more and more fans,” said Lega Serie A CEO Luigi De Siervo. .

In addition to its presence in match broadcasts, the Crypto.com platform should also offer the launch of non-fungible tokens (NFTs) to collect with which fans will be able to interact.

Kris Marszalek, co-founder and CEO of Crypto.com, says:

“We are extremely proud to deepen our partnership with Lega Serie A to improve the fans’ experience with technology. »

Crypto.com, a very active partner in sport

The cryptocurrency exchange is not new to Italian football. Indeed, the latter had already signed an agreement with the Coppa Italia of the Lega Serie A last May. The initiative has made it possible to create a collection of NFTs to immortalize the meeting of May 19, 2021.

In addition, Crypto.com has become a partner with a strong presence in the sports sector. Recently, she announced a global deal with the UFC, including having the brand displayed on fighter gear.

Finally, the platform has also signed a 5-year partnership with Formula 1 for an amount of 100 million dollars. This strategy will allow Crypto.com to be able to display your brand during Formula 1 races and help the organization develop proprietary non-fungible tokens (NFTs).

👉 To discover – Crypto.com (CRO) launches a $200 million investment fund dedicated to crypto startups

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About the Author : Anthony Bassetto

It was in 2017 that I discovered cryptocurrencies and blockchain technology. Also, I would like to share with you the news of this sector, which is in full swing, so that you can be up to date with the latest news.
All articles by Anthony Bassetto.

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