(CRO) signe un partenariat pluriannuel avec le championnat de football italien (CRO) Signs Multi-Year Partnership With Italian Football League

An agreement focused on innovation and technology

On its Twitter account, the (CRO) platform unveiled the signing of a partnership with the Italian football league (Lega Serie A).

Under this agreement, the company becomes a sponsor focused on innovation and technology ». It is planned that the brand will be present in all broadcasts requiring the intervention of the VAR during the matches, a virtual assistant of the referee whose role is to help the latter to determine if a fault has been committed. , or allowing a goal to be awarded or disallowed).

In addition, the VAR Center located in the city of Lissone will also be renamed as ” VAR Center “.

Finally, will also feature the Goal of the Month and will contribute to the creation of a new prize for the league.

“This multi-year agreement confirms the strength of our brand worldwide and, through this unique partnership with, we will write a new page of innovation, bringing our fans closer to the game through technology. Over the next few months, we will develop a number of commercial and marketing initiatives in order to expand our fan base and engage more and more fans,” said Lega Serie A CEO Luigi De Siervo. .

In addition to its presence in match broadcasts, the platform should also offer the launch of non-fungible tokens (NFTs) to collect with which fans will be able to interact.

Kris Marszalek, co-founder and CEO of, says:

“We are extremely proud to deepen our partnership with Lega Serie A to improve the fans’ experience with technology. », a very active partner in sport

The cryptocurrency exchange is not new to Italian football. Indeed, the latter had already signed an agreement with the Coppa Italia of the Lega Serie A last May. The initiative has made it possible to create a collection of NFTs to immortalize the meeting of May 19, 2021.

In addition, has become a partner with a strong presence in the sports sector. Recently, she announced a global deal with the UFC, including having the brand displayed on fighter gear.

Finally, the platform has also signed a 5-year partnership with Formula 1 for an amount of 100 million dollars. This strategy will allow to be able to display your brand during Formula 1 races and help the organization develop proprietary non-fungible tokens (NFTs).

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About the Author : Anthony Bassetto

It was in 2017 that I discovered cryptocurrencies and blockchain technology. Also, I would like to share with you the news of this sector, which is in full swing, so that you can be up to date with the latest news.
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