2 new masters in responsible marketing and digital strategy at the FGES

2 new masters in responsible marketing and digital strategy at the FGES

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In resonance with its DNA and with the needs of students, the Faculty of Management, Economics & Sciences of the Catholic University of Lille (FGES) is launching two new mastery within his Digital Schoolthat meet the challenges of our society both in terms of sustainable development only digital.

A Master focused on the digital transition

Dispensed by theDigital Schoollaunched in September 2021 by the FGES on the WENOV Campus at the heart ofEuratechnologiesthe Master in Digital Strategy form pendant 2 years students to support companies in their digital transformation. Encouraged by the health crisis, the demand for digitalization of companies is growing. Through this training in alternationthe students of the FGES develop their digital, management and innovation skills. The modules offered in the Master in Digital Strategy, such assupport for employees in change management, the transformation of business models, the challenges of management of communication and information systemstransmit to students the fundamentals of the issues of digital. At the end of this training, young graduates will be able to support a company in its digital transition, both at the strategic and operational level.

The class of this master will be composed of a twenty studentsfrom a degree in management science, economics, law or computer science. Students from other fields will also have the opportunity to join the Master in Digital Strategy, subject to demonstrating a strong appetite for digital and for the business world. A background in management is recommended.

After obtaining their diploma, the students of the Master in Digital Strategy will be able to claim the positions of consultants Where digital transformation expertof digital project manager or even of analyst project manager.

the Master in Digital Strategy will welcome its first students at the start of the next academic year, in September 2022.

Orienteering fairs not to be missed!

To know everything about the Masters and find your future Bac+5/+6 training, go to the Studyrama fairs for Masters 2, Specialized Masters & MBA organized across France. A unique opportunity to discover the establishments and discuss with the educational managers to ask them all your questions!

Train students in responsible marketing

the Master’s in International Marketing and Responsible Co-Creationalso located on the WENOV campus of Euratechnologie within the Digital School of the FGES, offers students the learning of marketing fundamentals while incorporating the sustainable development as a guiding thread. Dispensed at 100% in Englishtraining is offered in double degree in partnership with a university in Italy. The International Marketing and Responsible Cocreation Masters, carried out in alternationcombines theoretical marketing courses with societal issues.

Trained to become true professionals of the marketingstudents will be able to take advantage of fundamental courses around decision models, brand management or even international marketing. In addition, the Master International Marketing and Responsible Cocreation includes more specific modules on the innovation marketingthe management of the Supply Chain responsibility, automation and questions relating to the value of the product for the consumer. As its title makes clear, the notion of “co-creation” is an integral part of the course by making students aware of considering the customer as an equal to the company in order to encourage the sale of a product to the appropriate target group.

Students holding a Bachelor of Science in Management and Economics can join the Master International Marketing and Responsible Cocreation. The training is also accessible to students of Applicable foreign languages subject to an appetite and a desire to evolve in responsible marketing.

the Master’s in International Marketing and Responsible Co-Creation will welcome its first students at the start of the next academic year, in September 2022.

Raising students’ awareness of the impact of green finance

In line with the values ​​of FGES to integrate a sustainable dimension into training courses, the Master in Finance has had a facelift and has become the Master’s in Responsible and Sustainable Finance. In addition to the curriculum in place since its opening, the program will integrate, from the start of the 2022 academic year, green finance modules geared towards the consideration of ESG criteria and issues.

Are you made for the marketing professions? Take the test to find out!

©FGES

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