10 best practices for effective CTAs

10 best practices for effective CTAs

1. Write a short CTA

The shorter your call-to-action, the more impact it will have on your target audience. The wording is also important, so it’s about betting on a short CTA that goes straight to the point. To do this, favor clear action verbs.

2. Personalize your CTA

A CTA can be personalized based on certain factors. For example, the wording can be adapted according to the location of a prospect, if he is a new customer or other relevant criteria. The personalization of your call-to-action can have a real impact on the conversion rate.

3. Choose the right location for your CTA

The visibility of a CTA is crucial, which is why special attention must be paid to its location. It is therefore recommended to position it above the waterline. A choice that is all the more important if it is an “Add to cart” type CTA.

4. Focus on responsive design

Users increasingly consult websites or their emails via their mobile, it is advisable to opt for a design that will adapt to all the navigation media of your customers and prospects. For mobile, it is advisable to favor a location rather high on the page and centered, or more easily accessible, for your CTA.

5. Create a sense of urgency

For an effective CTA, it is recommended to create a sense of urgency in the chosen wording. This notably involves indicating that it is a time-limited offer (the mention ” More than a few days “for example), of a rare product (” limited stock “) or invite to action by using terms that encourage you to do so at the moment T (“subscribe now”).

6. Provide details under your CTA

To counterbalance the sense of urgency and provide reassurance, don’t hesitate to slip concise details under your call-to-action. It can be a mention “30 day free trial, no credit card required” or even key figures that will enlighten and inform the prospect about the quality of a product or service. This approach aims to remove potential barriers to conversion.

7. Use contrasting colors

The choice of colors should not be relegated to the background. Using bright colors that contrast with the rest of a page or email helps the CTA stand out and make it more impactful. It is also advisable to opt for a white background or to choose a larger font size for your CTA than the text that surrounds it.

8. Make the CTA a clickable button

A CTA can take different forms, from a hyperlink to promotional photography. However, its most effective format remains the clickable button. This is the most inciting form to generate an action with your target.

9. Check your landing pages

It is not enough to take care of your CTA. Once your page or email has been written, make sure that the landing pages associated with the different calls-to-action are the right ones and work correctly. An important reflex to maximize the efficiency of your CTAs.

10. Test your CTA and refine based on the results

Adopting an approach to optimizing your CTAs is essential. This, in order to adapt to the habits and behaviors of your target audience. To do this, opt for A/B tests that require segmenting your target in two in order to offer different CTAs and choose the most effective version. It is recommended to test different colors or placement in order to refine your CTA.

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