▷ Why use the drone in its digital communication?

▷ Why use the drone in its digital communication?

More and more companies are entrusting drones and their remote pilots with taking aerial shots of their premises, events, etc. in order to communicate with their potential customers and prospects…

Indeed, to realize the growing importance of drone images, it suffices to look at advertisements, films, documentaries or even reports in particular. Brands are appropriating this new tool a little more each day, which has the gift of strongly impacting the viewer and which makes it possible to differentiate themselves from what competitors are offering.

And what are you waiting for? Let’s discover together the reasons why you too should use this new tool to communicate on the web!

The drone, a way to stand out from the competition

In an increasingly digitalized world, it is essential to stand out.

Being present on social networks, having a website… Many brands have understood the interest of developing their online presence and have largely adopted the codes of modern communication. Some have understood the interest of creating content like video which has become essential for a successful social media strategy in particular.

This is where the drone draws all its strength.

It will allowapproach communication from another angle, literally taking the height. With unique images that no one is used to seeing, the drone will create a “Whaou!” with your target customers.

Some examples of using the drone for communication

  • Do a visit of premises with an FPV (First Person View or immersion flight) drone, for example, will immerse the spectator in the heart of the action;
  • Valuing real estatea building, a monument…;
  • Capture unforgettable memories of your events : team building, ceremonies…;
  • Make cinematic videos for highlight landscapes, a unique heritage (clips, reports, etc.)
  • Realize promotional, institutional, advertising films… ;
  • Realize dynamic or sports shots previously possible only with heavier and more expensive means such as the helicopter: followed by a car, a motorbike, etc.;
  • And much more…

Here is a video that brings together some examples of the use of the drone in terms of communication for companies and institutions:

Source: Epifyt

Call on drone professionals

Even if drones are tools that are more and more accessible, it is important not to do anything with them and to be aware that their use requires respecting strict rules.

This is why it is strongly recommended to call on a company specializing in aerial photography by drone. The drone remote pilots will be able to carry out for you all the administrative procedures (declarations in the prefecture, request for authorization to fly to the competent authorities and bodies, image rights, etc.) and safely (adequate insurance, compliance with the security perimeter, etc.).

You will thus have in your possession drone photographs and videos that you can use on your online communication media by distributing them:

  • On your website,
  • On your social networks,
  • In your online advertising campaigns,
  • For your press relations,
  • Or in your emailing campaigns for example.

So, are you ready to evolve your digital communication? 🙂

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