▷ Trending colors in 2022 for your marketing campaigns

▷ Trending colors in 2022 for your marketing campaigns


What will be the trendy colors in 2022? Like every year, Shutterstock released its report to help marketers and designers align brand messaging with user interests and trends…

Not surprisingly, tastes change depending on the cultural climate. What is hot one year is not necessarily hot the next.

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Therefore, brands should use color trends to optimize its marketing campaign. After a rather complicated period in terms of health, many of our priorities have changed. Little things mean a lot.

To publish its new Trending Colors report in 2022, Shutterstock relied on data from its users and artificial intelligence (AI)

“2021 has been a year of considering the consequences of the year that has been. Today, brands and agencies around the world are adapting their color palettes to soothe and evoke stability and balance,” said Flo Lau, creative director at Shutterstock. “We are excited to take our creative ideas to the next level for this year’s report with the inclusion of AI-identified color, helping creatives confidently maximize the impact of their work. With this report, we want to provide creatives with the knowledge they need to make thoughtful and impactful choices in everything they create. We are fortunate to have access to the content decisions of nearly two million creators on our platform, allowing us to predict where changes are occurring. These colors tell us that people are looking for natural, earthy and soothing tones.

Therefore, the color scheme is more subdued, minimalist and soft in this compared to previous years. No flashy stars, no neon highlights. Nothing artificial. In color trends in 2022 there will be just simplicity and subtle elegance.

Also read: [Infographie] 12 trends in graphic design in 2022

Popular colors by country

By analyzing data on the most popular shades used by region, Shutterstock analysts were able to provide a holistic view of trending colors across the globe.

Shades of green in the spotlight

Shutterstock.AI, based on artificial intelligence, was able to determine that shades of green had a strong impact on click-through rates and conversions. Touch of emerald, jade, lime, mint and more make a splash. Integrate these specific colors into your marketing campaigns to reach your target more.

To inspire you, this palette of green colors is very complete:

Velvet Violet or Velvet Violet (color code #800080)

Not a big fan of purple? This Velvet Violet (or Velvet Violet) shade nevertheless attracts the eye with its irresistible magnetism. In no way garish, it remains soft, gentle, and embodies royalty.

This is an excellent base for flashy creations of the electric neon type. It also goes very well with emerald or another contrasting shade of green, a rather spectacular and deep green.

Pacific Pink (color code #DB7093)

This subtle hue, reminiscent of images of a wilted flower pressed between the pages of an old book, is about to have a banner year!

Combined with other pink and peach tones, it is perfect to create a unique feeling… This color also goes very well with a light teal blue reminiscent of the sunset on a sparkling Pacific beach.

Soothing Coral (color code #E9967A)

Want to give your design work a nostalgic tinge? Coral is one of the trending colors in 2022. In addition to pairing with dusty yellows and pinks, it also goes great with sky blue to complete a comforting and natural palette. Between warmth, calm, vulnerability, nostalgia, this atypical color thus brings to the fore feelings of comfort and peace.

The results indicate that serenity is key in 2022 when it comes to choosing colors. Soothing coral, velvet purple and peaceful pink are the trio of serene colors that Shutterstock says will define trend colors in 2022.

If you want to create a new design this year, take inspiration from these main trend colors. Whether you’re looking for a design that will last forever or want to refresh your brand, there are plenty of ways to work these color trends into your graphic designs.

Source: Shutterstock

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